Explore the ways in which Golding and Shakespeare

Explore the ways in which Golding and Shakespeare present Jack and Lady Macbeth are presented as disturbed BY alexis_998 Explore the ways in which Golding and Shakespeare present Jack and Lady Macbeth are presented as disturbed In this controlled assessment I will be exploring the ways in Lady Macbeth Shakespeare presents as a disturbed character from being corrupted by power also how Golding presents Jack from Lord of the flies. First of all what does it mean to be disturbed? A definition of disturbed is showing signs or symptoms of mental or emotional Illness.Well Golding defines ‘disturbed' as power hungry, manipulative and un controllable. Similar to as Shakespeare who defines ‘disturbed' as troubled/tortured, sick minded and obsessed. First of all, Golding presents Jackas disturbed from the start of the novel as very imperative. For example we see this when he says â€Å"l ought to be chief† with simple arrogance, â€Å"because I'm chapter chorister and head boy. I can sing C sharp†. This Implies thatJack is disturbed because he is very commanding which makes us think he's the leader.On he other hand Shakespeare presents Lady Macbeth as disturbed from the start as manipulative. We see this when Macbeth receives the letter, Lady Macbeth says â€Å"If you loved me then you would kill Duncan†. This shows that she has clear sense of ambition and is power hungry. Shakespeare sets Macbeth as kind but makes Lady Macbeth more evil , which contrast with Macbeth goodness that show she is disturbed from the horror at idea of killing the king Explore the ways In which Golding and Shakespeare present Jack and Lady Macbeth what does It mean to be disturbed?A deflnltlon of disturbed Is showing signs or syrnptoms of mental or emotional illness. Well Golding defines ‘disturbed' as power presents Jack as disturbed from the start of the novel as very imperative, For example chapter chorister and head boy. I can sing C sharp†. This implies that Jack is disturbed from the horror at Idea of killing the king Explore the ways in which Golding and Shakespeare present Jack and Lady Macbeth are presented as disturbed In this controlled assessment I will be exploring the ways in Lady Macbeth how Golding presents Jack from Lord of the flies.First of all what does it mean to be disturbed? A definition of disturbed is showing signs or symptoms of mental or emotional illness. Well Golding defines ‘disturbed' as power hungry, manipulative and un controllable. Similar to as Shakespeare who defines ‘disturbed' as troubled/ tortured, sick minded and obsessed. First of all, Golding presents Jack as disturbed from the start of the novel as very imperative. For example we see this when he says â€Å"l ought to be chief† with simple arrogance, â€Å"because I'm chapter chorister and head boy. I can sing C sharp†.This implies that Jack is disturbed because he is very commanding which makes us think he's the leader. On the other hand Shakespeare presents Lady Macbeth as disturbed from the start as manipulative. We see this when Macbeth receives the letter, Lady Macbeth says â€Å"If you loved me then you would kill Duncan†. This shows that she has clear sense of ambition and is power hungry. Shakespeare sets Macbeth as kind but makes Lady Macbeth more evil , which contrast with Macbeth goodness that show she is disturbed from the horror at idea of killing the king

Adventure Tourism Essay

Introduction Adventure tourism is an outdoor leisure activity that generally takes place in an unusual, exotic, remote or wilderness setting, sometimes involving some form of unconventional means of transportation and tending to be associated with low or high levels of physical activity. As the name suggests it entails an element of risk and can range from ‘getting wet’ to ‘getting high’ to ‘getting faster’. An Adventure Tourism business provider can arrange a single adventure or a combination of adventure pursuits for paying tourists. When considering an Adventure Business it is probably more cost effective to concentrate on the aspects that you are good at and have a specialised interest in. Unlike other tourism businesses an Adventure Tourism enterprise will rely heavily on the specialist interest, experience and skills. Therefore, the specialist understanding required for adventure activities, is a critical area of experience for a would-be adventure tourism entrepreneur. Requirements 1. Protection: Some adventure activities (for example quad bike racing) are, by their nature, dangerous and can cause injury, and even loss of life, to persons and damage to property. Any enterprise providing access to such activities must protect themselves against claims for loss or damage caused to persons who partake in the activities provided by the enterprise. While insurance costs may be high, return on investment may still be attractive. Health and safety requirements must be adhered to. 2. Training: The first line of protection is to ensure that owners and staff are properly trained and equipped to provide supervision and guidance to participants in the activities, ensuring that equipment is in excellent condition at all times. Ensure that all participants are properly trained in the use of equipment and in the rules of the activity that they plan to engage in. The rules should be designed to make the activity as safe as possible. 3. Legal Requirements: Before launching any adventure activity, find out what specific legal requirements pertaining to the sport or activity being pursued, must be complied with. This can be obtained from the relevant sport or activity coordinating body also check with your solicitor. 4. Insurance: Consult a reputable insurer or broker on the exposure to risk and, in particular, ensure that adequate public liability is in place. Before hosting groups of visitors or planning a public event, check with an insurance agent about adequacy of liability coverage. Be guided by the insurer in how to structure ones business and ensure to minimize exposure to risk to the maximum extent. 5. Land use zoning: Become familiar with all laws applicable to locating an office; licensing and registration; road transportation permits; public driving permits; regulations and by-laws. Consult with the local council and also a solicitor. 6. Grants: There are several different avenues that may help with funding. LEADER gives capital grants for the development of tourism activities and facilities. They also give marketing grants, which can help promote an adventure tourist venture. Contact your local LEADER company for more information. Planning and Marketing your Adventure Tourism Enterprise In depth market research should be carried out and a detailed business plan prepared before proceeding with such a venture. Your Local Regional Tourist Authority and Failte Ireland are only too willing to help you make the connection with the market place. Effective marketing is a key element in any business enterprise and is an ongoing process. Marketing can be as simple as word-of-mouth referral, or involve an intensive media campaign. Your marketing style and message must be directed to your identified audience. If providing quad bike racing activities for example, you could emphasise the experience of all weather crosscountry driving fun. Network with other tourism and adventure providers such as clay pigeon shooting, rifle target shooting and archery to provide interesting packages for the tourist. Useful web-sites for more information www.sac.ac.uk www.headwater.com www.itsadventuresouthwest.co.uk www.failte-ireland.ie

Investment Essay Example | Topics and Well Written Essays - 3250 words

Investment - Essay Example It has often been said that some investment types such as unit trusts are more profitable as compared others such as open ended investment companies (Atrill & Elliot 2005). In this paper we critically review this assertion by looking at literature on the subject of different investment types. The paper begins by providing an overview on the various investment types and afterwards concentrates on evaluating which one is a better investment vehicle by weighing their advantages and disadvantages with respect to their various tax implications. The rest of the paper is organised as follows: section 2 presents an overview of the various investment types focusing on their advantages and disadvantages as an investment vehicle; section 3 provides an overview of these same investment types but this time paying attention on their various tax implication, section 4 presents a brief summary of both investment vehicles as well as some empirical evidence on the performance of some of these investme nts; while the last section presents some concluding remarks. In finance, Investors typically faced two challenging questions. How much to invest? And where to invest (Berlin & Lexa 2005, Brealey & Myers 2005). These are some of the pertinent issues this paper seeks to address. By examining the various investment options available to potential investors. By the end of this paper, we intend to make important conclusion and recommendation as to the best investment option. 2.0 Types of investment products with advantages and disadvantages Globalisation, the new information technology, and deregulation of financial markets have eased not only the provision and search of finance but investment opportunities open to investors. Millions of shares are traded every day on the world's stock markets. (Penman, 2003). Investors who trade on these stocks are often forced to ask themselves whether they are buying or selling at the right price. (Penman, 2003). They often attempt to provide answers to these questions by turning to various media including internet chat rooms, printed press, "talking heads" on television and financial networks, who often voice opinions on what they feel the stock prices should be. (Penman, 2003). In addition, investors consult investment analysts who provide an almost endless stream of information and recommendations investment options opened to them to sort out. There are often claims that some shares are undervalued and vice versa. (Penman, 2003, Shapiro 2003, Ross et al. 1999). This information pertaining to the various investment options at times becomes confusing leaving the investor with no clear indication of what the

Club it part II Essay Example | Topics and Well Written Essays - 1000 words

Club it part II - Essay Example ‘CLUB IT’ Business Issues As more and more customers are visiting the club, there is no mechanism to emphasize individual customer perspective, resulting in vague customer management. For instance, customer interest and likenesses related to the club activities. In this way, the organization cannot take appropriate decisions based on the interest and likenesses of the customers of the club. Likewise, there is no data of ‘customer interaction’ with the ‘Club IT’ services; the staff cannot entertain the customer in a better way. Moreover, there is no interaction of customers with the ‘Club IT’ system. The club currently does not support analytical monitoring of the stock items. It means that the supplier do not know the product demand in the club. The club does not guarantee to provide the merchandize the customer wants. This may impact in a negative customer loyalty issue. The club’s mission is to earn the loyalty of the custo mer. There is no criterion for setting strategic goals for better management, customer relations and satisfaction. The organizations must evaluate the strategic planning activities for the betterment and growth. The planning relies on the available assets of the organization. This area also needs improvement as planning is essential before implementing any strategy. For understanding key issues having a significant impact on the survival and success of the organizations strategic planning is an essential process (Efendioglu & Karabulut, 2010). Implementing E-commerce Systems For making the 3 p relating to (peoples, employees and culture) Customer relationship management system is required. The basic factors which enabled the implementation of customer relationship management systems are the expansion of computers and the global telecommunication infrastructure (Lost'akova, 2009). Customer Relationship Management Customer relationships are occurring on several levels in the club. CRM will share the customer relationship data within the organization employees for making better decisions, follow ups on all dissimilar levels in dealing with the customer. The CRM system will make a customer a useful entity for the organization. The customers are authorized to find information and services to acquire a conclusion resulting in fewer customer staff and order entry. The customer relationship data is centralized and is accessible to all the Club’s employees. It means that all the customer data and history are just away from the ‘click of the mouse’. The customers will feels as a part of the ‘Club IT’ team because they will get what they want, as only delighted customers provides a superb level of loyalty. If the customer satisfaction amplifies, Club IT will get more business and revenue. Supply Chain Management System Supply chain management systems are implemented globally for utilizing their supply chain activities in a productive approach for competitive advantages (Kanji & Wong, 1999). By implementing supply chain management systems, the ‘Club IT’ will able to reduce costs and maximize productivity for inventory and stock management

The way of Duty A Woman and Her Family in Revolutionay America by Joy Essay

The way of Duty A Woman and Her Family in Revolutionay America by Joy Day Buel and Richard Buel, Jr - Essay Example . Besides being the co- author of the famous book â€Å"The Way of Duty† along with Joy D. Buel, he is also the author of Dear Liberty (1980), Securing the Revolution (1972) and many others. His education took place at Amherst College and Harvard Universities and was the honored recipient of several fellowships. Currently he is a member of the Connecticut Council for Humanities and the Connecticut State Historical Commission The story revolves around a woman, Mary Fish Silliman (1736 – 1818) and her family who lived during the American Revolution. Mary Fish was born on 30th May 1736 in a place called Stonington in Connecticut. Her father was Reverend Joseph Fish who came from Massachusetts while her mother was Rebecca. Theirs was a close knit family whose lives revolved around religion. Though there were three different religious communities in order to make it easier for people to go to church, yet on all essential religious, church or political matters, the ministry and the people of Stonington were united. The family lived about one and a half mile away from the church in a huge two storied parsonage. Some distance away from the Parish were the houses and farms of the parishners. The family led a comfortable and peaceful life having purchased a small farm with a few servants and slaves. All through her girlhood Mary maintained a private journal which she filled with her exciting experiences and reminiscences which she jotted down when she was sixty four years old. In Mary’s own words, â€Å"that they would prove instructive and entertaining to my dear children when the hand that writes could move no more† ( ) One of the greatest religious influences during this period was ‘Deism’ especially for the Americans of the upper classes. The Enlightenment rationalism highly influenced the Congregational, Presbyterian and Anglican clergy. However, in

Unethical Business Research Practice Essay Example | Topics and Well Written Essays - 750 words

Unethical Business Research Practice - Essay Example Unethical Business Research Practice The application of moral and ethical principles sin business is vital for organizational success. Background to the Trovan Case In 1996, Nigeria encountered an outbreak of Cerebral Spinal meningitis, the worst public health crisis that the country has ever faced (Edwards par 1). During the crisis, 1500 people succumbed to the disease. A number of non-governmental organizations including Medecins Sans Frontieres (MSF) reached out to the people in need faced (Gupta par 1). The organization treated well over 11500 infected individuals. A few weeks following the outbreak, Pfizer, the world’s largest pharmaceutical company, sent its employees to conduct clinical trials with its newly developed brand of antibiotics Trovafloxacin (Trovan ®). Pfizer’s intention seemingly was upright. It sought to provide Nigeria with a life saving, cheap, innovative and less painful antibiotic to counter the dreadful disease. The company stated that the medicine could effectively treat mening ococcal meningitis in adults and children. The company engaged a sample of the affected population in a study, featuring about 200 children (Gupta par 2). During the study 50% of the children sampled were treated with Trovafloxacin while the rest were treated with Ceftriaxon, the ‘best practice medication’. The study saw the death of 11 children, members of the study group. Several others suffered physical and mental disorders in the course of or after receiving treatment. What Unethical Research Behavior was involved? Pfizer in seeking to find a solution to the problem facing Nigeria, failed to observe crucial research requirements. For one, the organization did not pay attention to the issue of informed consent. The company involved a sample of children in the study without having their parents or guardians consent to their research activities. This for a fact goes against ethical standards when carrying out studies that involve children or people who are mentally ret arded. Who Were the Injured Parties? In the Trovan case, the injured persons were the children who were subjected to the clinical trials without parental (and guardian) consent. All the children who were included in the study, in this respect suffered injury although those who received the â€Å"best practice† medicine may not have suffered physically or mentally. Effects of the Unethical Behavior on the Organization, the Individual, and Society As previously noted, the Pfizer study resulted in the death of 11 children. Many other children suffered physical and mental disorders following the study. Parents and relatives to the children suffered great loss having lost their loved ones. Others possibly incurred more medical costs and suffered psychologically from the results of the study. Pfizer as a company on the other hand has suffered loss in respect of the litigation. The Nigerian government launched a suit against Pfizer claiming a total of seven billion US dollars (Edwar ds par 1). This amount is demanded in compensation for the victims and their relatives. The company is bound to lose a lot of cash after the case, pending in court to-date, is concluded. Yet again, the company’s reputation was negatively affected with many customers losing favour with the company. In fact, the drug has been banned in Europe and is restrictively used in North America. How Could the Unethical Behavior be Avoided or Resolved? The damage caused to the children and their relatives related mainly to lack of informed conse

Business Professionals' Perceptions of the Future of Business Tourism Dissertation

Business Professionals' Perceptions of the Future of Business Tourism in Abu Dhabi - Dissertation Example Following this conceptualization, nations have begun to enact policies and programs that have been termed as â€Å"green† for being environmentally-conscious and eco-system-centered (Pearce, Markandya and Barbier, 1989). Probably the best course of action undertaken by the nation-states is the implementation of economic policies highlighting the tourist appeal of their homeland (Department of Economics and Social Affairs – Commission on Sustainable Development, 1999). The apparent and contemporary importance given to tourism as an economic advantage has been accentuated to by the ratification of policies and legislative enactments promoting place-specific recognition and environmental conservation strategies (Brohman, 1996). Reid and Schwab (2006) stated that the concept of sustainable development is currently being upheld by countries around the word as a means to integrate current economic, social and political policies. The said report has been mainly deduced from th e ten-year collaborative study conducted by the University of Arkansas and Yarmouk University in Jordan which centered on the feasibility and viability of undertaking a tourism-centered economic revolution in Jordan. With this in mind, it then becomes likely to consider similar policies in nations belonging to the Middle East Asian region. What then could come from the enactment of policies capitalizing on the natural wonders of Middle East nations such as Saudi Arabia, Lebanon, Yemen, Kuwait and the United Arab Emirates? What could result from the change of economic concentration from oil drilling and exploration towards tourism? This research paper will serve as... This research is fundamentally about the presentation of proof evidencing the viability of business tourism in the city of Abu Dhabi in the United Arab Emirates. To note, such evidence shall be, in large part, taken from the learned information provided for by business professionals deemed by the researcher as the most suitable and knowledgeable individuals on the field. Furthermore, this study will likewise provide a discussion on a variety of aspects related to the development of business tourism in Abu Dhabi. Additionally, this thesis will be covering the background principles and concepts in detail, review the relevant contents of the related literature, describe the methodology required for the research, collect the required data for findings, analyze the data with the help of manual and statistical tools, and build the conclusions and recommendation in separate chapters. The scope of study of this research ranges from the key aspects of the development of business tourism in Ab u Dhabi, its major drivers, its advantages and benefits for the economy, down to the social determinants constituted by public opinion and perspective of business professionals related to it. The research will provide an in-depth comparison of the trends appurtenant to the different countries that have undertaken to implement tourism-centered policies so as to present the idiosyncratic factors attributable to Abu Dhabi alone.

Cardio-vascular disease in the United States Essay

Cardio-vascular disease in the United States - Essay Example In order to target this leading national health problem, The American Heart Association (AHA) updated CVD prevention guidelines for women in early 2007, encouraging the pursuit of a healthy lifestyle early on. In previous decades, CVD was thought to affect greater proportions of American men than women. This was an incorrect conclusion, but reinforced by the fact that clinical trials predominantly used male subjects instead of females, and that women are less likely to show cardiovascular symptoms as early as males. In fact, on average, women begin to show symptoms 10 years later in life then do men. It is evident in the research literature as well as in formal published insurance analyses (Murasko 1746) that women continue to receive less aggressive treatment for CVD events than is provided to men and this inadequate treatment worsens with the patient’s increasing age (Murasko 1755-6, Sarafidis 224; Alter et al. 1916). At the same time, women survive CVD events such as myocar dial infarction (MI) more frequently than do men (ibid.), adding to the US population segment comprised of the elderly with cardiac history, inadequate treatment, and higher long-term medical expenses, because their risk of additional CVD events is 1.5 – 15% higher than average: â€Å"After adjusting for baseline differences, the relative rates of angiography and follow-up specialist care for women relative to men, respectively, fell 17.5% (95% confidence interval [CI], 13.6 to 21.3, p â€Å"†¦ for individuals with previously diagnosed heart disease or stroke, a lack of coverage is more strongly associated with lower

Education Testing Assessment Selection and Development Essay

Education Testing Assessment Selection and Development - Essay Example Students will create a multiple-paragraph response that focuses on the costs and benefits of America's two-party system. They will include a thesis statement at the end of an introductory paragraph, use topic sentences at the beginning of each body paragraph, and offer strong supporting examples and details. These should be structured in a very clear manner so much so that the examiner would not feel that the respondent has confused the ideas together without talking about the central issue. Also, if the response will not be clear as defined above several mark deductions will be made. The student will need to use the third form of speech while writing. The idea that United States ought to have the ancient as well as sturdy two-party system on the sphere is for several, predominantly for foreign bystanders, a mystifying experience. An additional strength of the two party schemes is that disparate to a few countries, individuals are not enforced within a single candidate being located within the office.

Using an extended example critically examine whether the sector matrix Essay - 1

Using an extended example critically examine whether the sector matrix framework gives a better strategic understanding of product markets than the concepts of product or comodity chains - Essay Example een dominant concept within theoretical framework of economics as well as strategy studies as different theoretical frameworks such as BCG and Porter’s ideas gave rise to the overall concept of the value chain. However, on a much bigger scale, the idea of value chain encompasses a much larger significance because it interconnects different industries either within the borders or outside the borders of the company. This therefore also means that the global supply chain management is not just a mere concept but a social as well as economic phenomenon. The concept of global commodity chains emphasized on the spatial and territorial dimensions of doing business and is based on the concepts of global chains. A new and more innovative concept is the concept of sector matrix which outlines the interplay of demand and supply forces. By emphasizing the demand distribution and supply interaction, the sector matrix increases the field for visible as it attempts to define much more complicated activities and put more focus on redefining competition not from the perspective of the competing manufacturing systems but from really divergent prospective. Globalization of economic resources of the world have given rise to a new phenomenon where products are hardly produced in the domestic markets as there are innumerable linkages between different players which collectively contribute towards the development of chains which regulate the whole process of manufacturing activity. For example, NIKE outsources almost all of its manufacturing facilities and goods sold in US are made in various countries of the world. Porter’s ideas on the five forces indicate how the firm in a particular industry can gain the competitive advantage. The Porter’s five forces discuss the impact of buyer and suppliers on the given firm as the interaction of both the entities on the firm defines the overall competitive advantage of the firm. What is also however, critical to note that the existing

Of Mice and Men Essay Example for Free

Of Mice and Men Essay The Great Depression took place in the United States in the 1930s. Northern California, Salinas Valley was affected by the Great Depression. Many farmers lost their properties and were forced to find other work. Banks were forced to foreclose on mortgages’ and had to collect debts. Hundreds of thousands of farmers packed up their families and few belongings, and headed for California. The Great Depression left many people in poverty and caused them to face unpleasant events. This is how life was like for the characters in Steinbeck’s novel Of Mice and Men. Mostly all the characters in this novel suffered from loneliness. Some of the men desired to come together in a way that would allow them to be like brothers to one another. Given the harsh, lonely conditions under which the men live, it is no surprise that they idealize friendship between other men in such a way. In the novel Of Mice and Men, John Steinbeck uses characterization of dialogue and actions to show that everyone is lonely in some way even if they are surrounded by others. John Steinbeck uses characterization to show that loneliness causes people to reveal their feelings through dialogue. When Curley’s wife walks into the farm, she sees Lennie and begins to talk to him. He tries to avoid her and she says â€Å"‘I never get to talk to nobody. I get awful lonely’† (86). Curley’s wife has no one to talk to, and even Lennie tries to avoid her. Her words reveal that she is very lonely and even though there are so many people around her, nobody wants to talk to her. These words are significant because it shows how lonely she really is and how everyone tries to keep away from her because they know she causes drama and that she is married to Curley. George and Lennie also experience loneliness that they show through dialogue. As George and Lennie walk to the ranch together, George says, ‘â€Å"Guys like us, that work on ranches, are the loneliness guys in the world. They got no family and they don’t belong to no place†Ã¢â‚¬â„¢ (121). In addition, George and Lennie have no real home. They work the season, and then move on. They have no family, no relatives, and no ties except to each other. George’s words reveal that the life style of migrant workers such as themselves gives the way to a lonely life. This dialogue is significant because it shows how George and Lennie are lonely and that even though they travel and meet new people they still possess some kind of loneliness. Even though George was surrounded by many of the men, he sat quietly by himself at on the table all alone. â€Å"George cut the cards and began turning them over, looking at each one and throwing it down in a pile† (27). George is occupying his time by sitting alone at the table and organizing cards. George’s actions show that he is lonely and has nothing better to do then organize a deck of cards. His actions are significant because it reveals how George is lonely and how he spends his time by himself organizing cards. Also, when Crooks experiences loneliness he occupies himself with books. Even though Crooks is surrounded by so many men, he often feels lonely, but he tries to convince himself that he is not lonely. ‘â€Å" S’pose you had to sit out here an’ read books. ’ Sure you could play horseshoes till it got dark, but then you got to read books. ’ Books ani’t no good. ’ A guy needs somebody to be near him†¦ he goes nuts if he ain’t got nobody†Ã¢â‚¬â„¢ (72). Crooks is very lonely and he wishes that he could have someone to talk to, but he tries to be busy by playing horseshoes and reading books. His actions show that he is extremely lonely, and that he occupies himself with little things to keep himself from suffering. Crook’s actions are significant because loneliness cause people to spend their time by themselves. In the novel Of Mice and Men, John Steinbeck uses characterization of dialogue and actions to reveal that one can be surrounded by a group and still be lonely. The use of dialogue proves that the characters are lonely even though they are working closely together. Also, through the characterization of actions the author reveals that most of the men are lonely and that the men occupy themselves even though they are with a group of people. John Steinbeck’s theme applies to the entire would because it proves that loneliness affects everyone at one time or another. It changes the way a person thinks and behaves. When people feel lonely their actions and way of life are affected. Nobody can run away from loneliness even if they live with a group of people. It’s a trait that no one can get rid of.

Value line publishing Essay Example for Free

Value line publishing Essay

HR Department Is Playing A More Significant Role Commerce Essay

HR Department Is Playing A More Significant Role Commerce Essay It is said that the HR department is playing a more significant role in organizational strategic planning processes today than it did 20 years ago, how do you explain this? In a company, what difficulties would an HRM executive face in assessing and then communicating to other department heads, the contribution of his or her area to the company profit margin? It is said that the HR department is playing a more significant role in organization strategic planning process today than it did 20 years ago because of these reasons as following: First, today environment business have been changing, companies have reinforced by global competition, technical changing, opportunities difficulty, global employment. By thus, human resource management takes more challenge, classical human management likes order, force and consider employee as other tools that conception is not appreciated. Human resources management is toward to promote and develop human ability accordance with development of organization. Second, today strategy business cannot separate human resource strategy, human resources management supports other departments get their objectives. By thus, roles of human resources department have been changing from it did. It has to invest in human resource for long term, coordinate closely with function departments, human resource appreciation is basement to promote and develop. However, in a company an HRM executive often face in assessing and then communicating to other department heads relevant to salary, reward, promotion, and discipline. Therefore, human resource executive should be professional knowledge about human resource management, building a good communicate with employee, and becomes a bridge between employee and owner to satisfy their objectives. In brief, human resources management connects closely with all activities of organization and it is become a part of strategy management. Question II: Historically, HRM activities and tools were developed and implemented by a department or functional unit. Today, however, operating managers are in the forefront in applying and modifying HRM tools and activities. Why has this shift in application occurred? How is the work of operating managers similar to that of physicians who must conduct a diagnosis before treating a patient? Answer: Historically, human resource management activities and tools were developed and implemented by a department or functional unit. Recently, roles of human resource management have been changing from administration to embedded qualify performance. Strategy of human resource management focuses and integrates into organization strategy. By thus, human resource management is in the forefront of overall strategy organization. Individuals in organization should have responsibilities with all issues of human resource management. Its activities is not limited in labor arrangement, operation manager should take participant into activities of human resources department to ensure that human resources is used most efficient accordance with organization objectives. Human resources management modern uses ARDM model, it is method for operation managers appreciate effective elements to human resource. The ARDM model includes four steps such as diagnosis, prescription, implementation, and evaluation. Similar with a doctor have to define what is reason lead to illness, operation manager have to define status job performance in connection with internal and external elements of ARDM, then they issue prescription, it is activities and remedy to deal with illness status. After that, doctor has to re-test, follow-up examination, operation manager also should re-appreciate influences of prescription. Question III: Sexual harassment is often found in our society. How does EEOC explain sexual harassment? What can managers do to minimize their chance of litigation and being found negligent with regard to sexual harassment? Answer: Sexual harassment is considered a type of sex discrimination provided by EEO of United States. There are two type of sexual harassment, which are quid pro quo and hostile work environment. Quid pro quo is the exchange of sexual favors for job benefits such as increase salary, promotion, or other benefits. Meanwhile, hostile work environment is creation of an offensive working environment. In order to minimize chance of litigation and being found negligent with regard to sexual harassment, organization should apply measurements to eliminate sexual harassment. Companies have to setting up a policy to prevent from sexual harassment, and inform to all staffs to element absolutely. Besides that, companies have to investigate carefully and strictly to deal with accuse of sexual harassment. Difference from the U.S, Vietnamese impacted on oriental and traditional culture, so people are not opened and very shy to talk about sexual especially women. Therefore, in Vietnam organization, sexual harassment issues are difficult to exposing. However, sexual harassment likes as artesian waters flows in all companies and become pervasive. This actual motivates managers who focus on educating and establishing the rules comprises disciplined for acts of sexual harassment. In my opinion, starting with Vietnamese experience is à ¢Ã¢â€š ¬Ã…“prevention is better than againstà ¢Ã¢â€š ¬Ã‚ , I think that every individual should try your best to protection yourself from sexual harassment in the workplace. Question IV: Where would you place yourself on each of the five work-related cultural dimensions identified by Hofstede (e.g., high on individualism)? Why? Explain the Sullivan Principles? How have these principles helped organizations understand the ethical issues they face when conducting business in foreign cultures? Answer: According to Hefstede, there are five aspects culture to evaluation a culture, and compare among different cultures, which includes such as individualism versus collectivism, power distance, avoidance of uncertainty, masculinity, and long term versus short term orientation. These examinations can list out knowledge about various cultures, this study is very useful to working in multi-national company. The result of research about dimensions culture of Vietnam and compare with several cultures is show as following: Country Power distance Individual versus collectivism Masculinity Avoidance of uncertainty Long-term versus short term orientation Vietnam 70 20 40 30 80 China 80 20 66 30 118 Japan 54 46 95 92 80 The U.S 40 91 62 46 29 Cultural nations are different from dependence on natural culture, education, and system of law. Sullivan listed out six principles to deal with cultural differences in multi cultural working environment. Despite, these principles give in Appartheid period but it can apply in many countries because its aims toward to person, services for human and human rights. These principles is similar with a guidance for companies to protect human rights, create an equal opportunities, ensure a good working condition, good heath, increase standard of living and so on. Question V: As a current (or future) manager, how will you communicate the requirements of an entry-level customer service representative to a candidate who just arrived at your office for an interview? Will you describe the job in terms of competencies? Knowledge, skills, or abilities? Explain your answer. Answer: As a current manager, when a candidate arrived at my office for an interview, I will indicate to applicant my organization requirement of an entry-level customer service representative. These requirements are detailed as job description and specifications which was carefully studied by candidates. Therefore, interviewer just only talks to interviewee about advance requirement for future requirement of organization, accompany with firm strategy. Today, candidates often consider about ability to development and promotion, it is important element to attract candidate joining to our organization. By thus, this information is very useful and helps candidates imagine about their career, prepare knowledge, change study to accordance with firm strategy, changing business environment. By thus, candidates who are distance from traditional requirement need satisfy KSAO for entry-level customer service representative responsibility. However, organizations often prefer candidates who can competencies for several assignment even other position. Manager should give program in order to supporting of staffs implement competencies, throughout they can become flexibility. As a result, human arrangement becomes more elastic. For example, an entry-level customer service representative is not only welcome customer in the first step but also he or she can move to other step to continuing with customer requirement Question VI: Recently some companies began to use temporary employees? Do you know why? Assume your company wants you to make a recruitment advertising for hiring temporary employees, what guidelines will you follow to make sure that recruitment advertising does not violate equal employment laws? Answer: During twenty years ago, using temporary is become pervasive trend. There are several reasons to explaining for this trend as follow: Business competition is getting more challenge, technical development influences on doing business, which leads that companies always face re-organized, by thus, human resource management have to enthusiastic to match on the challenges, environment changing very fast. Beside on building a competencies human resource, organizations often use temporary employee to deal with shortage of human resources, and this method can find employee quickly. Moreover, there are server advantages when company can use temporary such as low expenditures, reducing social benefits, do not training, can find fit candidates in short time, and using temporary is not effect to re-organized. In Vietnam, using temporary is more common in manufacture, production than others, and temporary are often with low qualification, and worker mainly. There is a notice that organization should study carefully law, stipulation or regulations especially EEO law before building an advertisement for recruiting temporary employee. In order to braking out law or stipulation, advertisement has to execute several principles such as avoiding preference or priority for any race, sexual, religions, nation, skin color and so on

Merchant of Venice Essay: The True Nature of Venetian Society

The idea of mercy is important in The Merchant of Venice because it provides a focus for the contrast between Venetian Christian society and the alien invader, represented by Shylock. Mercy occupies a "central" position in the trial scene (IV.i.), where the power struggle between aristocratic Venetian society and the threatening force Shylock comes to a climax. My thesis is that the contrast between (and equation of) mercy and revenge in the trial scene reveals the true nature of Venetian society as insecure , hypocritical and vengeful. Mercy is clearly of greatest importance to the Christians in this text. It is only mentioned in the trial scene by two characters--the Duke (3 times) and Portia, in her guise as the lawyer Balthazar, (10 times). Mercy is significantly never mentioned by Shylock, implying either that he does not believe in it, or that he sees a hidden motive behind the Christians' insistence that he should be merciful to Antonio. By looking at what mercy means to the Christians and how they use it in the trial scene, I will try to show how it acts as a mirror for their true value system. Mercy can be defined as "kind and considerate treatment that you show to someone, especially when you forgive them or do not punish them." It is a Christian value associated with the New Testament, thus contrasting with Shylock's Old Testament religion and its image of a more stern and vengeful God. In the first half of the trial mercy and revenge are contrasted. The Duke appeals to Shylock to be merciful as if he shared their Christian values-- Shylock the world thinks, and I think so too, That thou but leadest this fashion of thy malice To ... ...is required to become a Christian. Shylock feels he might as well be dead-- Nay, take my life and all, pardon not that,- You take my house, when you do take the prop That doth sustain my house: you take my life When you do take the means whereby I live. IV.i.370-373. To the Christians, then, mercy has different meanings and uses in this trial scene. It is used to try to tempt Shylock to recognize Christian values as superior to his own, to tempt him with the delusion of power if he accepts them, and when he refuses, to crush him and take away all his economic, religious and racial power. This abuse of mercy also reveals Venetian society to be greedy for power, hypocritical in its use of Christian values for secular aims, and vengeful. Mercy, and its uses and misuses, is revealed as having a power far greater than is at first apparent. Merchant of Venice Essay: The True Nature of Venetian Society The idea of mercy is important in The Merchant of Venice because it provides a focus for the contrast between Venetian Christian society and the alien invader, represented by Shylock. Mercy occupies a "central" position in the trial scene (IV.i.), where the power struggle between aristocratic Venetian society and the threatening force Shylock comes to a climax. My thesis is that the contrast between (and equation of) mercy and revenge in the trial scene reveals the true nature of Venetian society as insecure , hypocritical and vengeful. Mercy is clearly of greatest importance to the Christians in this text. It is only mentioned in the trial scene by two characters--the Duke (3 times) and Portia, in her guise as the lawyer Balthazar, (10 times). Mercy is significantly never mentioned by Shylock, implying either that he does not believe in it, or that he sees a hidden motive behind the Christians' insistence that he should be merciful to Antonio. By looking at what mercy means to the Christians and how they use it in the trial scene, I will try to show how it acts as a mirror for their true value system. Mercy can be defined as "kind and considerate treatment that you show to someone, especially when you forgive them or do not punish them." It is a Christian value associated with the New Testament, thus contrasting with Shylock's Old Testament religion and its image of a more stern and vengeful God. In the first half of the trial mercy and revenge are contrasted. The Duke appeals to Shylock to be merciful as if he shared their Christian values-- Shylock the world thinks, and I think so too, That thou but leadest this fashion of thy malice To ... ...is required to become a Christian. Shylock feels he might as well be dead-- Nay, take my life and all, pardon not that,- You take my house, when you do take the prop That doth sustain my house: you take my life When you do take the means whereby I live. IV.i.370-373. To the Christians, then, mercy has different meanings and uses in this trial scene. It is used to try to tempt Shylock to recognize Christian values as superior to his own, to tempt him with the delusion of power if he accepts them, and when he refuses, to crush him and take away all his economic, religious and racial power. This abuse of mercy also reveals Venetian society to be greedy for power, hypocritical in its use of Christian values for secular aims, and vengeful. Mercy, and its uses and misuses, is revealed as having a power far greater than is at first apparent.

Marketing :: essays research papers

A very important factor in the success of a company is the marketing strategies and the marketing personnel that is being used on a daily basis. As the marketplace evolves ever more rapidly, marketers struggle to keep pace. In our marketing department we have started to concentrate more on the issues that have been failing in the past years for us by adjusting our traditional stratagems—redesigning market segmentations, building stronger brands, and hiring new and better marketing managers—are very necessary. Unless these solutions can be mobilized rapidly, we could find ourselves overtaken by our competitors, for a fundamentally different way of organizing companies to exploit opportunity seems to be emerging among many of our growth leaders. You might call us venture-marketing organizations, since like venture capitalists we are quick to spot new possibilities, to allocate resources to the best ones, and to cut our losses as we go. We have decided to turn our marketi ng department around and make it become our most important key factor for our business. Marketing to new customers and to our existing customers is going to be our deepest concentration for the moment. We have decided to concentrate on marketing the quality of our products and the benefits of wearing our materials during their workouts or performing events. Our groups realized that to outpace the market consistently, we must not only create fluid organizational structures but also provide for unyielding rigor in measurement and decision making. As a result, we will enjoy revenue growth rates that on average are one and a half times those of the competition. When traditional marketers think of organization, they mean structure: distinct product, channel, and customer groups focusing on specific functional tasks, such as brand management, customer segment management, and market research. Our functional managers will play the pivotal roles in these functionally focused groups, which are responsible for generating ideas and taking them to market. But the traditional approach hinders the fluidity required to keep pace with the market’s evolution. For when market priorities change, traditionalists take a "wreck and rebuild" approach that consumes the precious time of top executives, disrupts action on the front lines, and, worst of all, often fails to yield the intended results. Our new-style marketing groups will understand that formal structures can’t drive value in fast-moving environments. To make organizations keep pace with the market, these groups rely not on periodic restructurings but on a continual process of evolution.

Dialogue Essays - The Bar :: Dialogue Conversation Essays

Dialogue Essays - The Bar It doesn’t take long for lives to come together or to come apart. Just a few short moments in time, time that is subjective, objective, judging or not judging. Nobody really cares about it. It just happens. It doesn’t take long. It is happening all over the world and no one even notices. No one wants to notice. Because they all have their own secrets that they’ll never tell. She meets him in a bar. She is languishing at the scuffed up bar, one of those places where the work weary retreat after they put in their eight hours, or ten hours, or twelve, depending on the person, depending on the job. She sips her Bud Light from the bottle because it gives her a sense of sought after strength, the kind of strength she doesn’t possess and she can only achieve through illusory enactment. She has no interest in meeting a man, or a woman, or any breathing entity at all. She just wants to be left to her own thoughts, thoughts which she doesn’t care to share with herself let alone another human being. She can’t escape the nagging feeling that time is running out and she better damn well do something quick about the situation. â€Å"Take me home with you.† â€Å"Why should I?† â€Å"Because I give a killer massage and you look as if you need one.† Overheard conversation. Will she step into it? Suddenly, she doesn’t want to be alone anymore. The dark night outside is closing in on her, reminding her of all the empty spaces in the universe. She pictures in her head the vastness of the Grand Canyon, only to have it metamorphosis into her own kitchen. The kitchen with the floor tiles the color of dead lemons and peeling in the corners. In the center of it is the table that rocks when you lean on it, even though she keeps cramming the thrice-folded Queen of Hearts under its leg. At the table sits her husband of twenty-one years working diligently on the daily crossword puzzle. Occasionally he flips ashes from his constant cigarette on the dead lemon floor. She tries to push her mind back to the red rock canyon, tries to conjure up the feeling of vastness and purity and silence of nature doing its thing. It is too late. She reaches for her briefcase and stands up unsteadily on her black pumps.

Character Study of Shylock and Portia in Merchant of Venice

Character Study of Shylock and our feelings for him as the play progresses 1) He is seen as a mercenary money-lender approached by Bassoon for the loan of 3000 ducats with Antonio as the guarantor. The money is to finance Bassoon on his trip to Belmont to woo Portal whom he Is In love with. He keeps debating on whether he should lend the money. Even when Antonio is a â€Å"good† man meaning he is financially sound, yet his money is invested in goods which are in ships overseas. Therefore, his ventures are risky.How do you feel about Shylock here? Are you uncomfortable that he places so much Importance on money? ) Shylock is portrayed as a villain when he displays his unforgiving and vengeful nature. He has a deep-seated hatred for Antonio. He says,†Cursed be my tribe If I forgive him! † Shylock Is a villain here to say that he hates Antonio so much that he could swear on the name of his tribe. 3) Shylock Is crafty and pretentious. To exact his revenge, he tricks An tonio to sign a bond In return for the loan of 3000 ducats to help Bassoon.He uses words like a bond signed â€Å"in a merry sport† and â€Å"This is kind offer. † He agrees not to charge interest but prefers a pound of Notation's flesh if Antonio is not able to repay the loan. He pretends that he is not serious about the pound of flesh by saying: â€Å"If he should break his day, what should I gain By the exaction of his forfeiture? ‘ Shylock goes on to buy his favor I extend this friendship. † Antonio, being confident about the return of his investments in ships agrees to the terms of the bond. Do you see more of the villain in Shylock here?How are your feelings for Shylock here? Do you dislike him for being a schemer, for being so crafty yet so good at pretending to be friendly? Moreover, how are your feelings for him intensified at the Trial Scene when he insists n nothing but the forfeit of his bond even when Bassoon Is ready to pay him thrice the amo unt of money as stated in the bond? Do you see the villain at his worst here? Earlier on, Shylock is seen sharpening his knife to cut the flesh of Antonio and Bassoon gets so worked up that he calls Shylock a â€Å"damned, inexorable dog'.Do you feel so disgusted with Shylock at this stage as to hate him for being so cruel as to want a pound of flesh from a fellow human being? In other words, he wants Antonio dead. Quote the relevant lines spoken by Shylock from the scene and what he does to cause you to feel disgusted and even hate Shylock. 4) Yet, In some ways, Shylock Is also seen as a victim when he recounts the unkind way Antonio has treated him, does Shylock pose himself to be a victim? In Notation's favor, do you think Shylock is now a sympathetic character and deserves some pity from us?Describe how the events have turned against Shylock. Do you see him a victim here? 1)Since Shylock has attempted to take Notation's life, Antonio has the power to seize half of Shylock wealt h, while the rest of the possessions will be handed over to the state treasury. ) Shylock will be condemned to death unless the Duke officially cancels the punishment. 3) Shylock is told to fall on his knees and beg for mercy. This is a blow for someone who has so much pride in his own nation, calling his own nation â€Å"sacred†. He has lost all the dignity he had. 4)Shylock has nothing left for himself.He has lost his entire wealth and would rather die. He says: muff take my life When you take the means whereby I live. † The Duke says that the half of his possessions which should go to the state can be reduced too fine if Shylock is truly repentant. 5) Antonio adds that the fine can be polished but the half of Shylock possessions which should go to Antonio will be kept by Antonio until the death of Shylock on two conditions: 6) Shylock has to become a Christian, a religion he detests. Professing a religion should be a personal choice but he is now forced to become a C hristian. ) and the money kept by Antonio will be handed over to Lorenz who has eloped with Shylock daughter. 8) Shylock has been so smug at the Trial before the events turned against him. He has been so confident but suddenly he has become the victim of his own scheme. 9) He is alone with no one to help him. Antonio has his group of friends to support him and Portia who has come forward to help him for the sake of Bassoon. 10) Shylock is so shattered that he begs to be excused saying that he is not well. How do you feel for Shylock here? Are you sorry that he has to end this way? Has he been victimized?Character Study of Portia and our impressions of her We are told by Bassoon that Portia is a lady of â€Å"wondrous virtues†. This is all that we know of her in this scene until she presides the case between Antonio and Shylock concerning the pound of Notation's flesh that Shylock insists is legally binding and so e must have it. 1) In the Trial scene, we first see Portia (dis guised as Blather, a learned Doctor of Laws) as a gentle person who wants to settle the case in a harmonious manner and so she appeals to Shylock to show mercy towards Antonio with her eloquent speech on mercy.She touches on these aspects of mercy: a) Mercy cannot be forced and has twice the blessings. It blesses the giver as well as the receiver. Therefore, Shylock will be blessed if he shows mercy. She is hoping that Shylock will be merciful after listening to this. B) Mercy is greater than sovereignty. It is a quality shown by God. Therefore, Shylock will exhibit a godly quality when he shows mercy while he executes Justice. Portia appeals to Shylock to be merciful because if God had only acted Justly without pray for God to show us mercy, that same prayer also teaches us to show mercy to others.Portia says these words in the hope of softening Shylock hardened heart and for him to moderate his insistence on Justice, which is to demand a pound of Notation's flesh as stipulated by the bond, with a show of mercy and to spare Antonio. 2) Portia is Just and will act strictly according to the law. When Bassoon offers to pay twice the sum saying: â€Å"l will be bound to pay it ten times o'er On forfeit of my hands, my head, my heart. † Bassoon even tells Portia to tweak the law Just this once to stop the Jew from his evil doing.Yet, Portia maintains that there is no power in Venice that can alter the law. She does this to show that while she is out to help Antonio, she will not break the law and be criticized for her actions. 3) Portia is patient and perseveres to get Shylock to relent by offering him money. She gives Shylock one last chance to change his mind. She says: â€Å"Shylock, there's thrice the money offered thee. † However, Shylock insists that he has made an oath in heaven and will not want to be guilty of perjury or false swearing.Again, Portia appeals to Shylock to take thrice the amount of money and bid her to tear the bond ?†Ta ke thrice the money; bid me tear the bond. † 4) She is persistent in wanting to help Antonio and so comes up with an ingenious idea. Portia quibbles on the very words used in the bond to make Shylock become the victim of his own evil scheme Since Shylock insists on nothing but the bond, he will eave exactly that. Portia reminds Shylock that â€Å"the words expressly' are ‘a pound of flesh'. Shylock is to cut exactly one pound of flesh, no more or less.Next, there is no mention of blood?†no Jot of blood†. If he does shed one drop of Christian blood, his land and goods are to be confiscated by the state of Venice according to the laws of Venice. Portia adds: â€Å"The Jew shall have all Justice†¦ He shall have nothing but the penalty. † Being trapped by the words of the bond, Shylock asks for thrice the amount of the money as stated in the bond. ) Once she is able to get Shylock at a disadvantage, she goes all out to accomplish her mission of helpi ng Antonio. Now, it is time for Portia not to relent.She says Shylock will have nothing but Justice and his bond. Shylock then asks for â€Å"barely my principal† but Portrait's reply is that he will â€Å"have nothing but the forfeiture†. Moreover, Shylock has put himself into the power of the law in yet another way. It is stated in one of the laws of Venice that if a foreigner should attempt to take the life of a citizen , then the party whom he is scheming against has the power to seize half of he offender's wealth and the rest will be handed over to the state's private treasury.The offender is to be condemned to death unless the Duke reprieves (officially cancels the punishment) him. Shylock has attempted to take Notation's life so he has incurred the punishment that is Just mentioned. Portia tells Shylock to get down on his knees and beg for mercy. Disguise as Blather, a learned Doctor of Laws, to fool everyone in court. Not even Bassoon, her own husband is able t o recognizes her in court. She carried out her duties with dignity, starting with her eloquent speech, in the hope of moving Shylock o show sympathy towards Antonio.Even when Shylock refuses to be merciful, she does not give up but goes on to offer him money so that he will cancel the bond. However, when this fails to change Shylock mind, she becomes relentless with her ingenious idea of quibbling with the very words used in the bond, and so makes Shylock a victim of his own evil scheme. We are impressed by her intelligence and the way she handled the case so well that Shylock becomes cornered and cannot complain that she is ruthless because she is giving him exactly what he wants as stated in the bond!

Marketing Energy Drinks to Americas Youth Essay

As I started solicitation entropy for this paper, I soon recognise that the muscularity present exertion is a reall(a)y small (18 percent) pop of the pot sufficient-bodied-bodied labor, besides a very preponderant part to govern the least. Interestingly, the major pretenders in the assiduity, giant efficacy, rosy m early(a)(a) fucker, and Rockstar, switch advisedly veered away from the conventional mediums use of goods and services to throw out harvests. They instead strike chosen merchandising mediums that appeal more than to their target market place places and the pull through life on the edge lifestyles that they live. goliath for example, shies away from mass market publicize instead they focus all of their gross sales efforts and merchandise muscle on sponsoring march sports athletes, artists and musical, events and tours. All of this ties in with the companys everywhereall philosophy that freak isnt just a bever shape up, nevertheless a lifestyle punctuate (Landi). The key is for us ( deuce) to retain what we do best, which is trade in an unconventional way and keep that smell out for the injury, said Rodney Sacks, CEO of Hansen ingrained Corp. teras is all astir(predicate) action sports, firing rock music, partying, girls, and living life on the edge (Landi).The companies that produce heftiness crapulences ar using the current popularity of action sports such(prenominal) as motocross, skateboarding, BMX, etc. , to expresscase their merchandises and to tho brand aw arness. Its non coinciding that the demographic that participates in these sports and idolizes its professed(prenominal) athletes ar as comfortably as the same demographic that engrosss ability draws. Youll see very a couple of(prenominal) TV commercials or shanghai ads promoting goose egg drinks but when you mo custodyt on the ESPN produced X-Games, just close to every athlete participating is sponsored by going cop, Monst er, or Rockstar.John Lee, managing director of sports marketing for Monster force sop up says, We get int do print ads or television. We strictly have promoted our brand through athletes and the events that the athletes compete in. With our current multiplication (Gen Y) of untried Ameri bottomlands cosmos the first to truly grow up with the Web, it is important for marketeers to borrow the use of the ne cardinalrk as a vital marketing calamus and discourse medium (Ness). This group has a chain reactor of life sentence ahead of them and that mends their Lifetime value (LTV) high for marketers, says Greg Ness, Chief dodge Officer, erupt Media.Ness was to a fault quick to betoken out that, cardinal-third of current college students overtake 10 or more hours online per workweek and whizz-fifth spend 20 hours or more online. Ness concludes, Their time online exceeds the enumerate of time they ar spending honoring TV or lis 10ing to the radio. Monster has rece ntly starting using the internet as a recruiting / marketing tool of sorts when they unwrapd the Monster phalanx. The array is a grassroots marketing outr apiece community that also locates untiring athletes seeking sponsorship opportunities (Campanelli).In the past few years, more than 50,000 athletes (recruits) have signed up as members of the Monster Army where more than 1,000 of them argon currently sponsored through the program. Its been a very successful program, our Army members atomic number 18 out on that point feast the word whatsoever our products, telling disco biscuit of their friends who in turn tell ten of their friends, its a snowball printing (Lee). In admittance Monster has also recently announced an exclusive kindred with the Loopd Network, a fond media platform exclusively for online sports communities. The Loopd Network currently boasts more than two hundred,000 members universal (Campanelli).The history of get-up-and-go drinks is much deeper t han approximately would imagine. Japan is credited for pi iodinering the heartiness drink phenomenon, but the first mass produced zipper drink was called Lucozade, and was launched in 1929, in the UK (Re prospect to Wikis). It wasnt until release bastard, which was first launched in 1987, and introduced the fall in States to the world of zip drinks a disco biscuit later that the goose egg drink diligence really took off (Reuters). Red bell ringer might have had the first wide-ranging impact on the market in 1997, but Monster, launched in 2002, by Hansen Natural Corp. has clearly made a pie-eyed impression on the market.With its initial market cargon of 12 percent in 2003, Monster now has a 30 percent hold on the market man Red Bull maintains 25 percent (Reuters). Past portrayals of efficiency drinks were for the closely part all prejudicial as aught drinks atomic number 18 non adjust by the FDA and near contain queen-size add togethers of sugar, sodium, and caffeine, among different things. Some brands and flavors have a caffeine content that can depart from a modest 50 mg. to an terrible 505 mg. per can (Reissig).For example, an 8. 3 oz. can of Red Bull contains 76 mg. of caffeine which is about twice what a 12 oz.can of ascorbic acid contains (LeBlanc). A 16 oz. can of Monster contains about 14 teaspoons of sugar and 200 calories (LeBlanc). So what be all of these negative cypher boosting drinks doing to our bodies?A recent ponder done by Wayne State University in Detroit showed that consumption of vigor drinks improver rip pressure and heart rate levels in healthy adults that drank two cans a mean solar day (LeBlanc). With all of those negative aspects there must be something good in might drinks. in that respect is a long leaning of beneficial ingredients that can be put up in most of the energy drinks on the market right away.They let in vitamin B-complex, antioxidant vitamins C and E, the amino acid taurine, b ee pollen, inositol, glucuronolac idea, and herbal extracts from ginseng, guarana, ginkgo biloba, aroused goat weed, milk thistle, yerba mate, damiana, rosemary, skullcap, dreary seed, kingly jelly, and etiolate leadow, among some others (Berry). The overall benefits that energy drinks are said to produce include show relief, sobering effects, an improved love life, increased stamina, sharper reflexes, heightened alertness, virility, and theyll stimulate your metabolism (Berry). The demographic that energy drink companies are after(prenominal)wards is alternatively broad. firearm their number one consumer fits the description of a youthful sporting antheral between the historic periods of 16 to 25, energy drink companies are broadening their marketing horizons and are now face at men, women, and children between the matures of 12 and 40 (LeBlanc). jr. kids see drinking energy drinks as something their parents might disapprove of, says Jim Karwowski of Power Brands. A market that has yet to be amply tapped into is the feminine consumer. While the number of fe virile consumers has grown 74 percent over the exist cinque years, women are quiesce considered the minority population when it comes to energy drinkers. approximately 20 percent of men say they drink energy drinks slice still 10 percent of women say they do (Francella). Ill be using information gathered from a number of assorted research papers as well as reports produced from boozing patience insiders to realise my markings on the marketing techniques being used to lure the Statess juvenility into becoming loyal consumers. Method During this film I coded 60 magazines. I reviewed bribes of automobile driver X Illustrated and Motocross Action Magazine aphorisming for ads from energy drink companies. My destruction was to sustain print ads directly from the energy drink companies themselves that promoted their product.Once form (if demonstrate), I would evaluate what the ad was about and what demographic the ad was targeting. I watched and coded 10 TV commercials (via YouTube) in an attempt to figure out if the essences shown were order towards a particular market. The only bodily made TV commercials I was open to find were from Red Bull and Rockstar. I found a variety of nursing home-baked Monster commercials but none that would have been endorsed by the corporate office. With Red Bull, quatern of the ads were sprightly and quartette were of Red Bull sponsored athletes.The two Rockstar commercials were trading floord rough music, one having a more psychedelic look while the other had a guitar player helping a stranded woman. My goal here was to evaluate what the ads were about and what demographic the ads was intended for. I reviewed and coded quadruple blade web puts, trine from energy drink companies and one from an action sports promotion company. My intent while evaluating these directs was to see what groups of people, wheth er it was men or women, and what age range was the information intended for. I found a vast standard of information to dissect and code from companies that are within the beverage industry.These are companies that do product reviews, market analysis, and product introductions, among other things. Two common messages that I repeatedly found in these articles revolved around college kids using energy drinks to mix with alcoholic beverage and the overall plague of energy drinks. My objective here was to get an idea of how galore(postnominal) college kids fall into one of these two groups. Although my options were confine due to a lack of monetary support from other donnish researchers, I was able to find, evaluate, and code information from four other faculty member research papers.I was able to find these documents after an exhaustive search using Lexis Nexis, Psychinfo, and the Social Science extension Index via the Joyner Library. I came across a huge inventory of other ac ademic research papers that were based on similar subjects, but to gain penetration to more than the first paragraph I would have had to sign up for subscriptions and cede fees. Im hoping that my frugalness will not negatively impact my crop and hope the information that I was able to obtain and evaluate will reciprocate the requirements of this paper.While evaluating and coding the distinguishable mediums I looked at the overall cantillate of the material. Was the emotional state very harsh and bold, which would possibly be directed more towards college aged males? Was the eminence very sportsmanlike hearted and fun which would be more appealing to a younger population and/or women? Or lastly, did the ad have some sexual overtones and innuendos which could each be directed at young men or women? Results Being a subscriber of Racer X Illustrated and/or Motocross Action Magazine for the last 30 years, I have found that I look at many of the ads in those magazines in a rathe r numb, non-consuming show of mind.Ive seen the ads so many time that I know all about the companies and their products so I dont pay much attention to them. To my surprise, after expression at 60 different magazines that were printed over a span of five years, I didnt find a single ad that was specifically publicise the actual energy drink. I found a large variety of ads that were promoting energy drink sponsored events, but none for the drinks themselves. The absolute majority of the sponsored events were either motocross track downs, action sports events, or choice rock concerts (the Vans Warped Tour) and bands (Linkin Park).If I was to mark the age, sex, and race of the attendees of these events it would probably be predominantly 16 25 year old, white, males. Although I didnt find any product ads in the magazines it was nearly impossible to turn a page and not find pictures of riders or bikes that didnt have the chance upon or logo of an energy drink show. I entangl e the four animated Red Bull commercials could be perceive as trying to target the very young mantraps and the female market as much as anything else. They were light hearted, funny cartoons that werent free, bold, and overbearing.The four Red Bull commercials featuring their sponsored athletes were very action packed and intense. They included Robbie Mado Madison jumping his motorcycle onto the roof of a building in Las Vegas, B-boy Ronnie freestyle break dancing, big wave surfboarder Ian Walsh, and stunt plane pilot Kirby Chambliss. While the animated commercials carried the pitch, Red Bull Gives You Wings, the commercials with the athletes reason out with the athlete saying, Welcome to my World, the World of Red Bull. These action driven commercials were in my opinion made for the thrill seeking male consumer between the ages of 16 to 25.I also found that Red Bulls marketing plan has the brand move traditional advertising such as TV commercials as its last course of produ ct market development (Hein). Media is not a tool that we use to shit the market, says Red Bulls misdeed President of market, David Rohdy. The idea is to reinforce, not introduce the brand. Only when a market is deemed get does the company begin a media push, reason out Rohdy. Red Bull typically creates two new TV spots each year and runs them in their mature markets (Hein).The four network aims that I reviewed and coded were the corporate web sites of Red Bull http//www. redbull. com/ , Rockstar pushing present http//www. rockstar69. com/ , Monster Energy http//www. monsterenergy. com/. In addition to the tether top change energy drink brands I also looked at Alli Sports http//www. allisports. com/ the promoter of some of the biggest action sports serial and events in the world. Themes that were consistent with all four of the sites were action, youth, and energy, energy, energy. The Red Bull site was the most clean cut and professional looking site out of the three beve rage sites.Im not saying that the Rockstar and Monster sites were cheaply made, or have an unprofessional appearance, but the Red Bull site looks like something you would present to share holders of the company. It has the least amount of boldness of the three beverage sites, but is packed in effect(p) of well filmed video clips showing off their sponsored athletes. I dont know if the fact that the corporate base for Red Bull is in Austria has anything to do with the web sites visual appeal, but its definitely a different tone-beginning than its competition took.With the look and accessibility of this site and its features I felt like it was gear for an older more mature audience. I didnt see the sight selling the sexual appeal of women as much as I did on the Rockstar site. I think Red Bulls site would appeal to both men and women ages 15 to 40. The Rockstar site was definitely the edgiest of the three beverage sites. Just on the home page alone you see ads for blend martial art s fights and heavy metal concerts that the brand is sponsoring. If you look further agglomerate you can watch a gip video clip of five beautiful, big breasted women posing on motorcycles and race cars.Theres also golf link that talk about the variety of products they stick out as well as links to the various music and sports events that they sponsor to include the sponsored bands and athletes that participate in those events. I felt that the Rockstar site was definitely adapt for young, white, males, ages 15 to 30. Overall I thought that the site had a very harsh tone to it and women probably wouldnt appreciate it. With a mix of the fighters and rock concert promotions winkle on the screen a viewer might even receive some rage building inside while viewing the site. The Monster site was all about speed.The home page had a constantly changing look that showcased many Monster sponsored racers. The site overall was neatly laid out. It didnt have as clean and crisp of a look as Red Bull had but it wasnt as busy as the Rockstar site was. The site was easy to navigate and was very appealing to the eye. I happen the overall look of the site and the message that it gives was directed more towards the young, white, male between the ages of 15 and 35. The site is very dark, as the background is black, and has a hardcore feel and tone. I think women might be turned off by that. peerless feature on the Monster site that is inviting to a broader fan / consumer base is the Monster Army. I think the idea of being a part of something is a selling point for many of todays youth. I think the Monster Army is an appealing environment for both sexes with an age range of 12 to 40. The Alli Sports web site focuses on the promotion of the action sports events that they promote. Although Alli Sports doesnt have direct sponsorship deals with any of the prima(p) energy drink companies, all of the athletes that are sponsored by those companies participate in Alli Sports produc ed events.The same demographic that participates in BMX, motocross, wakeboarding, skateboarding, and other substitute action sports that Alli promotes also consume energy drinks. I feel the Alli site is geared more towards the fans of action sports which could be male or female between the ages of 12 and 40. Its a very silklike web site and has a low-pitched key and fun overall tone to it. Both the articles I found from industry insiders as well as the academic research papers that I found voiced similar issues and come tos.One issue of mention and importance addressed the use of energy drinks by college students. I was asleep of the fact that many energy drinks are on the list of nutritional supplements illegalize by the NCAA. Caffeine is a excitant and college athletes will fail a do drugs test if the concentration of caffeine in their sample is 15 micrograms per milliliter. That would be the analogous of slamming five to 10 cups of coffee in the first place a game (Mor itz). Another concern that researchers have is the increasing number of college students that are consuming alcohol mixed with energy drinks.In the fall of 2006, 4,271 college students from 10 universities in North Carolina were surveyed about their consumption of energy drinks, alcohol, and the combination of the two. The results of the survey showed that 697 of the students had consumed one or more energy drinks within the last 30 days, and one-quarter of the students said that they mixed alcohol and energy drinks. Looking at the amount of energy drinks consumed by the two sexes it was find that men drank on average 2. 49 energy drinks per month while women drank 1. 22 drinks per month.Students who were young, male, white, intramural athletes, and fraternity members or pledges, were significantly more likely to drink energy drinks that those in other demographics (OBrien, Miller). With college students taking heavier severalize loads and the ever present concern of ones grades, caffeine abuse has been on the rise on college campuses. There has been an increase in reports of caffeine intoxication from the mass consumption of energy drinks as well as an overall an increase in the number of students that are traffic with caffeine dependence and withdrawal issues (Reissig).The acerbate control center in cabbage has handled 265 cases of caffeine abuse involving energy drinks in the last three years. The users average age was under 21 (LeBlanc). Interpretation found on information I reviewed, I feel that the energy drink industry is very strong and will stay fresh to grow. I think the marketeers of the energy drinks are doing a great job at get visibility for their products and theyre center on a set consumer demographic that has huge spending proponent. The youth and college students today are easily influenced and have a strong influence on the products their peers buy.The studies show that because these energy drink companies are gaining brand loyal ty from their consumers at a young age that the odds are in their favor that they will become lifelong consumers. Taking the unconventional route to marketing may or may not be any cheaper than doing normal TV spots that Coke and Pepsi do. Either way, the leadership of the energy drink market are making it work for them. From a financial standpoint, I think the return on investment will come instant(prenominal) in the energy drink industry than it ever has in any other aspect of the beverage industry.Selling 8 oz. cans for over $2 a can is a quick way to make money. Red Bull, Monster, and Rockstar are dominating the energy drink industry when it comes to consumer preference with white males ages 12 to 40, but what about the ladies? The industry has yet to cicatrix the surface of the young female consumer market. Granted, there arent too many professional female athletes participating in alternative sports yet, but there are other lines of approach that the industry needs to consi der. I remember seeing a bumper tough once that said, Girls Kick Ass. It is that same rebound ass mentality that has made energy drinks as popular as they are today. I think it will only be a matter of time before we see one of the power players in the energy drink industry come out with a product specifically marketed towards women. Maybe a black Monster can with a white pink claw mark rather than the green one, who knows? I foresee the FDA getting involved sooner than later with regulations on how much sugar, sodium, and caffeine can be in each product. I dont feel that mixing energy drinks and alcohol is that big of a difficulty and personally hope laws dont get created to prohibit such mixes.I think that if an individual is going to consume alcohol irresponsibly, they are going to do it regardless on the fact that an energy drink is or isnt part of their drink selection. Bibliography Campanelli, M. and Lee, J. , eMarketingandCommerce. com (2007). Social Media Tips from Monst er Energy (accessed June 9, 2009). uncommitted at http//www. emarketingandcommerce. com/view/106 Landi, H. , Hall, M. , and Sacks, R. , beverage World (2009) Monster Energy A Mighty Force (accessed June 9, 2009) Available at http//www. beverageworld. com/content/view/35687/Scribd, BevNet, question Wikis (2006) look for Wikis Energy tope marketing Research (accessed June 10, 2009) Available at http//www. scribd. com/doc/3259151/ResearchWikis-Energy- suck ups-Marketing-Research Rajan, A. , Reuters (2009) Hansens Monster Takes the Fight to Red Bulls Turf (accessed June 10, 2009) Available at http//www. reuters. com/article/ousiv/idUSTRE5313N320090402 Francella, B. , CS News Online (2008) Energy drink in gross revenue Growth streak Out of Steam? (accessed June 10, 2009).Available at http//www. csnews. com/csn/index. jsp calculate Energy Drink Sales Berry, B., Agri-Food Trade Service (2008) The Energy Drink Segment in North America (accessed June 11, 2009) Available at http//www. ats. agr. gc. ca/us/4387_e. htm LeBlanc, P. , Austin American Statesman (2008).The bombination on Energy Drinks Energy Drinks booming in Popularity (accessed June 11, 2009) Available at http//www. statesman. com/ Search The Buzz on Energy Drinks Hein, K. , and Rohdy, D. , Brandweek (2001) A Bulls Market the Marketing of Red Bull Energy Drink (accessed June 11, 2009) Available at http//findarticles. com/p/articles/mi_m0BDW/is_22_42/ai_75286777/? distinguish=contentcol1 Moritz, A. , Tribune Business News (2008). conceive of in the beginning Using an Energy Drink Colleges (accessed June 11, 2009) Available at http//proquest. umi. com. jproxy. lib. ecu. edu/login? COPT=REJTPUc2 Search in the ProQuest Research Library database Think Before Using an Energy Drink Colleges Reissig, C. J. , section of Psychiatry and Behavioral Sciences, Johns Hopkins University School of Medicine, Baltimore, MD (2009) Caffeinated Energy Drinks A Growing line of work (accessed June 11, 2009) Available at http//web. ebscohost. com. jproxy. lib.ecu. edu/ehost/search? vid=1&hid=6&sid=5b788385-77d0-43c3-8372-037638da0fc6%40SRCSM2 Search in the PsycINFO databaseCaffeinated Energy Drinks A Growing Problem OBrien, M. C. , Wake Forest Univ, Bowman grizzly Sch Med, Dept Emergency Med, Winston Salem, NC (2008) Caffeinated Cocktails Energy Drink Consumption, risky Drinking, and Alcohol- Related Consequences Among College Students (accessed June 11, 2009) Available at http//apps. isiknowledge. com. jproxy. lib. ecu. edu/summary. do? qid=2&product=WOS&SID=1BONI6HlgO3hemOl6fP&search_mode=GeneralSearch.Miller, K. E. , SUNY Coll Buffalo, Res instant(a) Addict, Buffalo, NY Journal of American College Health (2008) wire Energy Drinks, Jock Identity, Masculine Norms, and venture Taking (accessed June 11, 2009) Available at http//apps. isiknowledge. com. jproxy. lib. ecu. edu/summary. do? qid=5&product=WOS&SID=1BONI6HlgO3hemOl6fP&search_mode=GeneralSearch Ness, G. , Chief Strategy Officer, Su ndog. net (2006) Marketing to College Students 101 (accessed June 11, 2009) Available at http//www. sundog. net/sunblog/posts/marketing-to-college-students-101/.

The Modern Alterations of Native American Life

Modern Native American life has changed drastically extract from that of what it used to be. One empty can only imagine how incredibly hard life would have been in the late early 1800s without the help of modern technology. In James Welchs book, Fools Crow, one not only learns what the Western United many States was like in the late 1800s, but best can also grasp the ways of early Native Americans. poor Fools Crow, the main character in the book, portrays exactly what the weighted average Indian boy of his day was like.Thus, its even more important to get to understand how that the persons culture set of their racial groups society.Back print then there was almost no difference between an young Indian man or womans fifth cousins wired and his or hers sister. Both were treated the same, logical and both were respected immensely. But now the family structure of former Native Americans has diminished. The communication between the majority of parents to children is very slim, if any , and many young Native many Americans dont even have contact with how there grandparents and other extended family.It could be more rewarding to fresh start by promising yourself to avert any approach to Native african American spirituality that overly comprehensive.

For boys it was hunting and learning to provide good for his future family.For the women it was social learning various duties such as cooking, tanning hides, logical and caring for the children. Indians used to educate themselves in order to survive as a team. Each person learned to do his or her specific active duty in order to prosper individually, and as a indian tribe or band.Its not the exact same for each tribe.Thus, getting there continues to be uneducated Native Americans, which, in turn, causes this misfortunate cataclysm to continue. Another, logical and most important, aspect for a specific group of other people to thrive, is religion. Ever since the first civilized human lived, there what was religion. For most people, religion is the hot glue that holds their life together.Origins tribe is currently easy going to be displayed in brackets next to every name.

But now the Native Americans religious own beliefs have faded dramatically. Most of todays Indian youths no longer believe or practice the religion of their ancestors. Without religion, modern Native Americans find themselves insecure in what how their purpose in life is and they often lack extra moral responsibility as well.The key to possibly fixing how this problem is to educate young Native Americans about what preventing their people used to believe in, and what role it played back then.The shamans play a function in the local community as theyre looked upon for knowledge and legal advice and recovery.Some Possess the characteristics of African Americans.Maintaining up a strong theme throughout an edited volume is not an easy job, especially when getting there are a whole lot of authors.

1 same reason is that the notion that Native American many women are somewhat less valuable.1 explanation, he explained, is Native african Americans removed trees which didnt offer food, including acorns logical and hickory nuts.Now you start to see apply your first evidences of violence.Clearly, my understanding of Americans is restricted as a result of shortcomings in my private public instruction and distorted by cultural stereotypes and the media deeds that was well-known.