QR Codes and Nursing Essay

Originally invented in 1994, by the Denso Wave Corporation in Japan, Quick response codes, or QR codes were intended to for the auto manufacturer Toyota as a means to track vehicles, as well as vehicle parts, during the manufacturing production stages of building their cars. The QR codes were designed to allow Toyota manufactures to identify parts by scanning a two dimensional barcode, or, QR code at high speed. Since its inception in 1994 QR codes have become one of the most popular types of barcode used in Japan. Used primarily through Smart phones, this technology quickly allows consumers to access information contained in the QR code. In recent years the QR barcodes have infiltrated the United States via consumer advertisers and packaging companies. QR codes can be found on direct mail from advertisers, billboards, buses, internet ads, and have even crossed boarders into the healthcare industry (Wikipedia, 2012). Even the Federal Government is adopting the use of QR codes to redu ce the risks associated with mistaken personnel identification. The United States Department of Defense has also boosted identification (ID) security of employees by adopting smart ID cards, which are essentially QR codes. Instead of using the traditional ID card with employee photos, the Department of Defense has issued smart ID cards which act much like QR codes, however, they more are more expensive to produce, and require ongoing IT support. Although they are more expensive than a traditional ID card, The Smart ID cards allow for faster verification of personnel, and may ease some of the pressure on security officials who have to use their judgment based on an ID card flashed in their face. With one scan of the QR code, down to the minute, information can be displayed, which includes, authorizations for the employee, or their qualifications and, or credentials. The purpose of this communication is to explain the advantages and disadvantages of participating in a QR code pilot program, such as Lifesquare, who has partnered with emergency workers in Marin County, California to improve their ability to save lives in emergency situations through the use of QR codes, which allow them to access patient medical information including, medical history; and medications currently taken. In many cases this is critical with regards to saving someone’s life. Having access to their medical history, and or current medications could be critical in an emergency situation, when time is of the essence. In the medical field, this has become known as BCMA, which is bar code-assisted  medication administration. BCMA technology is being used as an aid to combat medication administration errors, improve patient safety and provide more accurate medication administration documentation. Not only is this technology being used in the United States, â€Å"however, this technology is also used in European countries including Denmark, Italy and the Netherlands† (Hassink, Jansen, Helmons, 2012). There have been many studies conducted over the years to conclude whether or not BCMA technology is advantageous to the medical field, including hospitals, doctors, nurses, and pharmacists’. Research has concluded, that there are both advantages and disadvantages when implementing BCMA technology, as well as contrasting information when it comes down to whether or not the BCMA technology is actually reducing errors in medicine administration. Although, the studies have concluded that there are many issues with BCMA technology, none indicate that BCMA technology is failing to prevent patient safety, which should be the main concern when administering medicine (Hassink, Jansen, Helmons, 2012). When researching the advantages to using BCMA technology, there weren’t many sources that provided straight to the point advantages, however, according to a â€Å"2010 quasi-experimental study Poon, et al., report that barcode medication administration systems have been associated with a 41% reduction in non-timing administration errors and a 51% reduction in potential adverse drug events from these errors, carrying the potential to prevent 95,000 possible ADEs† (Poon 2 010). If these numbers are correct, BCMA technology has to potential to prevent nearly 100,000 cases of ADE, which is and adverse drug event, in which are â€Å"defined as an injury resulting from the use of a medicine or omission of an intended medicine† (Hassink, Jansen, Helmons, 2012). Basically, when a patient is injured due to a medication error, it is considered and ADE. On the other hand, it seems that there was lots of information when it came down to the disadvantages of using BCMA technology. Since many of the studies conducted could not present any clear cut evidence and the fact that many of the studies regarding BCMA technology have contrasting information have produced many barriers to stop its implementation. Of the disadvantages, one of the main concerns was the price to implement this technology. This includes the costs of the equipment and installation, along with training the staff on how to use a new and very complex technology such as BCMA. You also have to  deal with the fact that not all people are computer savvy, and complicated software programs such as the BCMA technology may not be user friendly. Having a nurse that does not know how to operate this type of system may do more harm than good. Many nurses also feel that the BCMA process is very time consuming, however, studies found that there was no issue with regards to the time it took to administer medicine using this process. In conclusion, I would like to state that I feel that the BCMA process will be very effective in the future and will most like be used throughout the medical field and in all hospitals. Although BCMA technology is not necessarily new, it is new in the field of medicine, and those that don’t understand this process may be having a hard time accepting it. Eventually they will work out all of the kinks associated with BCMA technology, and we will see the numbers associated with medicine administration errors decrease, while we see an increase in patient safety. References Hassink, J.J., Jansen, M.M., and Helmons, P, J. (2012). Effects of bar code-assisted medication administration BCMA) on frequency, type and severity of medication administration errors: a review of the literature. Eur J Hosp Pharm 19, 489-494. Doi: 10.1136/ejhpharm-2012-000058 Quick response codes. Retrieved November 22, 2012 from Wikipedia Poon, E. G., Keohane, C. A., Yoon, C. S., Ditmore, M. B., Bane, A. R., Levtzion-Korach, O. M., et al. (2010). Effect of Bar-Code Technology on the Safety of Medication Administration. New England Journal of Medicine , 362 (18), 1698-1707 We Can But Should We? Chamberlain College of Nursing Britney Adams

Knowledge and Wisdom

Knowledge – and wisdom. Sometimes we have all we need of one, but not enough of the other. And often, too often, we don't know the difference. Often, too often, we mistake knowledge, the accumulation of facts, for wisdom, the ability to make the right choices in life.To succeed as individuals, and as a nation, we need to know how to put what we know to proper use. Perhaps this is why our system of education so often fails. Children are fed facts, lots of facts, without being shown the use of those facts. That can lead to a gain in knowledge without any gain in wisdom, or it can lead nowhere at all as the student turns away from what he or she perceives as busy work designed to fill the mind with useless facts.Often, too often, students are told they must learn something without being told why, without being guided toward the wisdom they will need to put to proper use the facts they are given. Or they are told they must learn something to pass an examination. A passing grade is held up as the ultimate goal, and that's not good.What should be held up as the ultimate goal is both knowledge and wisdom gained in school that can be put to good use in life. When the student sees that this fact, or that bit of information, can have real value somewhere besides on an examination, that student will want to learn. And that student will have a higher score on any examination. Knowledge – and wisdom. One needs the other, and we all need both.

The Lesson: Issues on Financial Stability of Families

In this research proposal I will address issues on financial stability of families, economy and education. â€Å"The Lessonaâ‚ ¬? reflects the attitudes and education of children in the lower working class. A point was made in the story that brought up old emotions. On page 474 a student states, † Imagine for a minute what kind of society it is in which some people can spend on a toy what it would cost to feed a family of six or sevenaâ‚ ¬?. † That's not much of a democracy if you ask me. Equal chance to pursue happiness means an equal opportunity at the doughaâ‚ ¬?. Our society would much rather spend money on building prisons and shopping malls than on better school and homes. No child should have to go with less than livable housing, or be deprived from a decent education. I was told all of my life that the standards in the wealthier schools (where mostly whites went) were better than the schools in the lower parts of the city (where most blacks went). The sad fact was that it is true. I attended both schools. It made me think, why is the high achievers/summit classes at the poorer school if the other school gets the most money. The only thing that is funded in the poorer schools was the athletic department. We all deserve the same opportunities as our peers no matter what the financial situation may be. I also came to learn in the (black schools) the work was easier and the athletes were given grades. Mostly drug dealers, and dropouts hung around the school. At the predominantly white school they had police and security, but the black school had teachers and coaches as hall monitors. In an overview of educational statistics black and Hispanic children were at the bottom. If we are receiving the same education then why is there such a difference in knowledge? Politicians constantly speak about equality, but they not making a difference? We all deserve the same chance at life rather than being mock and talked about as children as never going to be anything, and we will be in jail by the time we are 16 at least twice.

Methods and Research in Communication Essay Example | Topics and Well Written Essays - 750 words

Methods and Research in Communication - Essay Example ar (2003) sought to explore the dynamics and challenges of the Middle East conflict and the role of the media in either contributing to the conflict or determining its course. One central question that is raised by the study involves the nature of contribution by the media in a cultural conflict. The study also questions the possibility of the existence of the element of bias in media coverage of conflict in the Middle East. Another important question raised by the study involves the capacity of the media to provide avenues that might be used for successful resolution of conflicts. Shinar (2003) adopted an explorative case study design with particular focus on the Palestinian-Israel conflict. The main hypothesis of the study was that the media involvement in conflict basically seeks ways of resolution. The study explored various models of conflict resolution in terms of their respective levels of efficacy to the Israel-Palestinian situation. Some of the historical incidents of the conflict were matched with the models with the objective of determining the patterns of the situation with the view of predicting possible scenarios for the future. The results of the study showed that the media involvement in conflict takes multiple forms and objectives. The media does not always engage in conflicts with the purpose of resolving the conflict. Sometimes the media basically seeks to transform the nature of conflict to match its own peculiar objectives. The study conducted by Melone, Terzis & Beleli (2005) focussed on the different roles that the media plays in a conflict situation. The hypothesis of the study was that the shape of any particular conflict is essentially determined by the manner in which the media participates in the conflict. The major assumption of the study is that responsible and ethical journalism will always produce positive results for the media whereas unethical journalistic practices have the capacity to escalate tensions and conflicts. The

Medicare Research Paper Example | Topics and Well Written Essays - 1250 words

Medicare - Research Paper Example It is a program being implemented by the Centers for Medicare & Medicaid Services. Medicare is divided into four parts. The first part is the Hospital insurance (Part A). This helps to pay for inpatient care in a hospital or skilled nursing facility, (after hospital stay), home health care and hospice care (Social Security Online, 2010). Medicare insurance (Part B) covers doctors’ services and other medical services and supplies which are not covered by hospital insurance (Social Security Online, 2010). Medicare Advantage (Part C) can be availed of in many areas. Those under Medicare Parts A and B can opt to receive all their health care services through the provider organizations under Part C (Social Security Online, 2010). Finally, drug coverage (Part D) assists in the payment of medications for which doctors prescribe for the treatment of their ailments (Social Security Online, 2010). Medicare is different from Medicaid. Medicaid is a program which provides aid for those who cannot afford medical services. Different states have different rules on eligibility and coverage; and in some cases, these programs do overlap and some individuals may qualify for coverage under both programs (Social Security Online, 2010). This Medicare program is significant for public health because it helps ensure that all people receive quality health care and are entitled to improved outcomes (DeWalt, Oberlander, Carey, and Roper, 2006). Some studies also point out that Medicare programs help control the cost of health care as it improves health outcomes of the people covered. It also helps prevent illnesses and reduce waiting times with doctors; and through the coordinated efforts of the Medicare programs, many states are able to encourage practices which â€Å"improve the timelessness of care and also†¦reduce the rate of no-shows to clinic appointments† (DeWalt, Oberlander, Carey, and

Saponification Lab Report Example | Topics and Well Written Essays - 500 words

Saponification - Lab Report Example Although soaps and detergents are surfactants they are different in that sops are made from natural products while detergents are made from man-made product which may have some negative effect on the environment. Soaps work through a process called emulsification. This is where soap combines with non water soluble agents detaching them from the material. A micelle can be found in colloidal electrolyte solutions of soaps and detergents. It is formed from an aggregate of molecules resulting in charged particles (Herz 136). Formation of potassium soap is as a result of carboxylate anions and univalent cation to form a soap salt. A mixture of anions is due to the fatty acid residue present in the triglyceride molecule. No precipitate is formed with water because potassium soaps are highly soluble. The experiment was a success as potassium soap which was the required product was achieved at the end of the experiment. The potassium soap was able to remove grease thus proving the efficiency of the product. Hard water contains minerals that easily react with soap to form a solid precipitate called scum, detergents do not react with the minerals in hard water thus the lack of scum while using detergents, this one demerit of using soap over detergent. Soap is cheap and does not damage the fabric compared to detergent. Detergents on the other hand are effective against tough stains compared to soaps (Herz

Criminal Justice System Essay Example | Topics and Well Written Essays - 1000 words - 3

Criminal Justice System - Essay Example I can describe criminal justice, generally as a collapse and disappointment from what we expect of it. In areas of a majority of white ethnic groups, their black ethnic counterparts are faced with high levels of discrimination as far as criminal justice is concerned; which leaves them helpless and fearful. Individuals from black ethnic groups are often regarded suspects in crimes they haven’t committed. With the increase in civil rights protection, there has been hardly any feel of it among the black ethnic group. For instance, an individual from the black ethnic group is most likely to face a prison sentence as compared to one from the white ethnic group; when both are found guilty of using illegal drugs. There also are cases of lower police protection in black ethnic group neighborhoods as compared to their counterparts; which, therefore, is a clear indication of how much the criminal justice has failed. Despite the mentioned mistreatment of the black ethnic groups by some p olice, there are a number of policemen who make this career feel satisfying and worth pursuing. Being put in charge of people’s lives to offer protection and serve the nation is something to take pride in. Some special agents and others in the field of criminal justice are also responsible for the rehabilitation, protection of wildlife, the environment; which is a good feeling as they know that they are helping others.

How does an individuals learning style preference influence the extent Essay

How does an individuals learning style preference influence the extent to which e-learning can be an effective learning tool - Essay Example The acquisition of learning techniques and styles by students depends on the personal characteristics of the student, the subject of study, and the students level of understanding of the subject (Major, 2015, p.47). Different people prefer different approaches to learning. No one approach or strategy of e-learning is optimal for all students. The methods and technologies used for e-learning involve the use of web-based education techniques, podcasting, internet video conferencing, social networking software, and computer-assisted instructions, among others. The styles of e-learning are especially gaining popularity in the higher education sector where most of the students are distant learners. This paper discusses how the learning preferences of an individual influence the extent to which e-learning can be a useful learning tool (Canavan, 2004, p.21). E-learning allows the adoption of the education content to suit the learning styles of individual students. It may entail the incorporation of digital media, digitized materials, graphics, web-based interactions, interactive videos, among others. The adoption of different learning styles and methods greatly affects the effectiveness of e-learning in the higher education sector. E-learning allows for the adjustment of educational content to suit the learning needs of the students. However, a lot of emphasis has been made on use of standard conventional learning styles in the e-learning systems (Brown, Zoghi, Williams, Jaberzadeh, Roller, Palermo, & Holt, 2009, p.4). This includes a tutorial, lecture, problem-based learning, and written text. The relationship between the styles of e-learning and the effectiveness of the e-learning system, as well as the attitude of students towards e-learning, is also important. The performance of students in the e-learning system is primarily tied to their learning style preferences. The learning style preferences in

Paper 2 Essay Example | Topics and Well Written Essays - 750 words - 12

Paper 2 - Essay Example Therefore Ii is apparent that the difference between compatibilism and hard determinism is that in hard determinism, the unexpected chains are made up wholly of mechanistic cause, blind, non-rational and effect but in compatibilism there is a rational element to the unexpected chain which includes a person’s own motives, dispositions, goals and desires. Harry Frankfurt the author to the book â€Å"freedom of will and concept of a person† tries to show how we can still be free even though we do not have the ability to choose or do otherwise (Lemos 13-5). As a philosopher he thinks that a person is not made up by just a specific species with a genetic code but rather by a complex system of desires and wills. Men for instance, are capable of wanting to be different in their desires and purposes from they are, by wanting and choosing from this or that. He brought up the concept by giving out examples that came out philosophically. According to him, there are two types of motives and desires. The ‘first order’ desires and the ‘second order’ desires. The first order desires are the ones that both persons and non-persons may use. An example would be a Cat wanting to eat food from a dish. This desire for the food is not challenged by the cat so the decision is proceeded on instantly. If there was an applica tion of the second order desire, the cat might have been reading an article and observed other skinner cats getting all the handsome cats to mate with her forcing this cat to question its eating habits. The questioning of a desire is what is referred to as the second order desire which is classified as ‘self-selection’. According to Frankfurt, only man has this capability but it has been discovered that some animals have this capability as well. From his own theory concept, he says that being free is a matter of doing what one is desired to do which is not an adequate condition of having

Functionalism in Family Essay Example for Free

Functionalism in Family Essay It wasn’t until I was eight years old that I was finally adopted. My adopted family, who I consider to be my real family, taught me a lot. They help shape and mold me into the person that I am today. According to our class textbook, â€Å"the family, in its many varying forms, is present in all human cultures† (Schaefer, pg. 306). The family is impacted by all three sociological theories. In my paper I will discuss the impact that all three of the theories. Functionalism, Conflict and Interactionism, have on the social institution of family. I believe that the social institution of family is what makes us who we are. It helps to form our personality and our lives when we become adults. My family taught me how to make moral decisions in my life, how to become an independent individual in society and how to manage a family of my own. I pretty much do not follow one exact theory. I agree with many of the different aspects of all three theories. The first theory I will discuss will be the Functionalist theory. As outlined by William F. Ogburn, the family is meant to perform six paramount functions as follows: * Reproduction Protection * Socialization * Regulation of sexual behavior * Affection and Companionship * Provision of Social Status I agree with Ogburn on many of these functions. I think that the family teaches you companionship and how to form an affectionate relationship with someone. I also agree tone of the main functions of a family is Reproduction. God says in the Bible that we are to be fruitful. It is our duty to reproduce to make more beings on earth. My family also serves as a security blanket for me. I know when all else fails my family will always be there for me and take me back with no questions asked. The functionalist theory affects the views of an individual in a family in many ways. To me it makes them a more stable person, with more traditional views. Functionalism does not leave too much room for social change within a family. Usually units of a family have a set of beliefs that they were raised on and consider the norm for them. TO stray from this would be abnormal and not right. Functionalism was a strong belief years ago when things were more traditional. This was just the way of life. This theory to me would be one of the main reasons why many people are against things such as gay marriage, unmarried couples having babies and shacking up and unwed mothers. On the other side of the spectrum we have the Conflict theorists. â€Å"Conflict theorists view the family not as a contributor to social stability, but as a reflection of the inequality in wealth and power that is found within the larger society† (Schaefer, pg. 292). Although I do agree with many of the aspects of the Functionalist theory, I agree with some of the points that the Conflict theory makes as well. I know for a fact when I was a child, my brother got away with murder. There were things that I couldn’t do that my brother could do because he was a boy. I had a friend who parents wouldn’t allow her to go anywhere, she had to go to High School down the block from her home, she couldn’t go to the mall until she was 18, and she was forced to go to college near home. Going away to college was a no- no for her as far as her parents were concerned. However, her younger brother went to a High School way across town from their house, he was hanging out at the age of 13, and he went away to college hours from their house. Many families in many cultures tend to be male chauvinistic, and bring out about inequality between the sexes. This was the way of life in the United States at a time. The man was the one who went out and worked and brought home the bacon. There were things that a man could do that woman couldn’t. The man was the sole provider and the authoritarian. Nowadays, women have just as much say so as men do. I have much power and authority in my family. My kids consider me and their stepdad to be equals. We make decisions and compromises on many things such as the bills, household needs and the children. Although there has been great change in this shift of power from man to woman in a family, there are still some situations where things have not change as much. Studies have shown that â€Å"for every stay-at-home dad there are 38 stay at home moms† (Schaefer, pg. 292). The conflict theory affects the views of individuals in a family because the man a sense of power and authority. It makes the women out to be subservient to her husband or to man period. It lends to situations such as Domestic Violence. I came across an article by Kathryn Yount and LiLi, it discusses Egyptian women’s justification of Domestic Violence. In a study done, â€Å"5,450 women in Egypt, they found that one half justified wife hitting or beating for some reason† (Yount, 2009). It is the conflict theory that leads many women to believe and justify Domestic Violence. There is little change for social change with the conflict theory. As described in our textbook, â€Å"conflict theorists al so view the family as an economic unit that contributes to social injustice† (Schaefer, pg. 292). Society view women as subservient and believe their role to be that of a woman in the kitchen cooking, barefoot and pregnant. Last but not least we have the Interactionalist theory. Unlike the conflict and the functional theory, this theory observes the relationship between individuals in the family and how they interact with one another. â€Å"In a study of both black and white two=parent households, researchers found that when fathers are more involved with their children (reading to them, helping them with their homework, or restricting their television viewing), the children have fewer behavior problems, get along better with others and are more responsible (Schaefer, pg. 293) The relationship between family members can determine the outcome of one’s behavior. This theory provides a lot of knowledge on fixing problems in a family. My son was acting up in school and I could not figure what his problem was. When my fiancee and I became more involved with him and his work, having join Boy Scouts, and talking to him one on one, his behavior changed. I received less and less calls from his teacher about him acting up in school. In family matters: the importance of mattering to a family in adolescence, Gregory Elliott, â€Å"demonstrated that the lack of mattering in one’s family contributes to the degree of connectedness one feels to the social order (Churchill, 2010). Relationships between family members matter a lot. I have a friend who had a horrible relationship with her mother. In turns she had a bad relationship with her daughter, and her daughter has a bad relationship with her daughter. Tough love was a major problem in their situation. The Interactionist has the greatest affect on family member’s views. It makes one more open-minded and understanding. It leaves plenty of room for social change within a family. By studying the relationships between family members we will be able to substantiate behaviors and why certain things happen. Society will in turn change their views on family life and accept change and different forms of families. Many people find it strange that it doesn’t matter to me that my kids biological farther refuses to pay child support and I still want him to see his kids as much as possible. I came across a study done by Yoshi Sano, Leslie Richards and Anisa Z’vonkovis in the Journal of Family Issues. I found that â€Å"Contrary to some father’s claims that mothers gate keep their access to children, the majority of mothers in the study just wanted increased father involvement. The mother’s desire for active father child interaction was not dampened by their frustration at the lack or irregularity of child support payment, which mothers tended to accept given the lack of economic opportunities in rural communities† (Sano, Richards, et. al, 2008). I believe that out of all three theories interactionism teaches one the most and has the greatest impact on family. We can learn from our interactions with one another and others as well. Functionalism is different from all three because it just basically believes that the family has basic functions. It doesn’t go on any evidence or studies. The Conflict theory believes that family brings about conflict. Its sole purpose is to cause inequality between the sexes. The social institution of family is affected by all three of the theories. I feel that and truly believe that it would benefit best form the interactionist theory. This can be backed up by studies and research. It will help to make society more understanding. References Churchill, C. (2010, February). Family matters: the importance to family in adolescence. Choice, 47(6), 1168.

World War II and Civil Rights Movement Impact on Democracy

World War II and Civil Rights Movement Impact on Democracy According to president Franklin D. Roosevelt the future world shout be a world that people have essential human freedoms also known as the four freedoms; freedom of speech, freedom of worship, freedom from want, and freedom from fear. The reason of the United States took part in the World War II was to fight for human’s freedoms to liberate humanity in Europe and Asia, and to spread the American democracy to the entire world. â€Å"A revolution which goes on steadily, quietly adjusting itself to changing conditions without the concentration camp or the quick –lime in the ditch† (Franklin D. Roosevelt 1941). However the war enhanced the commitment of many white Americans to maintain the existing racial order in the United States. The war also gave birth to the civil right movement. While we were fighting for the freedom of other nations there were still inequality exist in the United States. The World War II didn’t directly push forward the democracy in the United States; on the contrary it created many inequalities on non-white races during the World War II and post war that directly lead to the civil right movement. The civil right movement is a â€Å"war† that African-Americans against inequality in education, social rights, and human rights it given people the idea that the existing racial order in the united states was wrong, so the civil rights movement directly push forward the American democracy to a step forward. During the World War II many non-white American joined the army that fight for the United States. More than one million African Americans served in the armed forces. But those armed forces they served were segregated units and they only participated in noncombat tasks. After the war when these black veterans returned home they encountered that benefits such as GI bill were refuged to give them. The segregation of education was the most serious inequality that education benefit of black veterans could only be used at segregated school. These segregated schools were inferior schools with a bi-racial system. Moreover salary, training of teacher, and school facility and equipment were all not the same to the non-segregated schools. As a consequence the out come of education from these segregated school would be a huge different from the non-segregated school. There were also Asian Americans that served the World War II for the United States such as Chinese Americans and Japanese Americans. However Japanese Americans that served the war were in a special case. The attack of Pearl Harbor produced hatred of Japan also the fear of Japanese invasion from the west coast pushed president Franklin D. Roosevelt to issue an Executive order. In February 1942 authorities removed more than a hundred and ten thousand Japanese Americans into internment camps. A large majority of these people were American born Japanese that they didn’t even speak Japanese. These people didn’t committed any crime the only thing they did wrong was being an American. Some of male Japanese Americans were convinced to serve the military to show their loyalty to the United States. However according to president Franklin D. Roosevelt the four freedoms that all Americans shared, freedom of speech, freedom of worship, freedom from want, and freedom from fear were n ot applied to Japanese Americans. The image that the United States actively promoted was a country that people of all races, religion, and originally from different countries will share freedom and equality all exceptions to Japanese Americans. The war was to fight for freedom but whose freedom, freedom people in Europe. However there were still inequalities in the United States why should these black solders fight for someone else’s freedom but not their freedom. â€Å"I would rather die for democracy here than in Germany† (Charles Wesley 1944). The war that fights for freedom and democracy should started at home, the United States where inequalities exists all the way in non-white Americans’ life. Otherwise how should the United States bring freedom and democracy to people in Europe at the same time the home were largely full of racial inequality. The civil right movement reached its climax when Rosa Parks refused to give her sit to a white man on a bus in Montgomery. The bus boycott launched the movement for racial justice which lead to the Supreme Court ruled the segregation in public transportation was unconstitutional. Earlier in the time the Supreme Court had already outlawed the racial segregation in public school however the decision of Supreme Court didn’t represent the thoughts of white-Americans lived in the South. In the South more than one hundred congressional men signed the document of against school desegregation, â€Å"The Southern Manifesto†. They stated that the 14th Amendment didn’t mention education nor did any other amendment. So the Supreme Court decision of school desegregation of different races was based on no legal base. The idea was not the thought of one congressmen but the whole that indicated all the whites lived in the south were against the school desegregation. This brought the civil movement to a deeper level that African Americans were not just fight for their freedom against the constitutional system in the United States but also the racial biases and racial order that existed on entire white-Americans race. Martin Luther King JR. was arrested with other marchers during marches against  racism  and  racial segregation  in  Birmingham. While in prison he wrote a letter to express his feelings toward the unjust events. Injustice should not be tolerated that the white power structure left the black community with no other choice. The demand of equal rights on non-white races should not be depended on anybody else but themselves. They must realize that equal rights should not be given by whites or the Congress, but they should actively pursue by themselves. Also it was crucial to let the white-Americans to realize that it was wrong to have the idea of racial order. No one was born to be slave or second class citizens. If equal rights such as equal education could bring to African Americans that they could be educated people as white-Americans. The only way that African American can achieve equal right among white Americans is that all African Americans must be unionize, directly fa ce the injustice, and â€Å"fight† against injustices. He and his fellow demonstrators were using nonviolent direct action in order to cause tension that would force the wider community to face the issue head on. King responded that without nonviolent forceful direct actions, true civil rights could never be achieved. This letter explains events in Birmingham in 1963 as well as in the rest of America and it demonstrates the approach King took through out the whole civil-rights movement of 1950s and 1960s. The World War II inspired the African Americans struggle for equality in the United States while the united states were still fight in the war to give people freedom in other country. The racial inequality posed a challenge to the United States that it conflict with the â€Å"American heritage of freedom†. In another word even thought the World War II didn’t have a positive effect on equal rights among races in United States but it sparked the civil right movement that African Americans battle the â€Å"war† of equal rights on there own demand. Again the World War II didn’t directly push the democracy in the United States to a step further but it leads to the civil right movement, which had a huge leap of the democracy to forward.

Virtual era- new features in marketing

Virtual era- new features in marketing Virtual Era- New Features In Marketing Cap Virtual market Forty nine of the Worlds leading food, beverages, and consumer products companies have joined hands to form the largest business to business e-Market place Transora.com. The new company is the first of its kind owned by the consumer products industry. Transora will help consumer products companies across the world to streamline business transactions with their buyers, suppliers and distributors through the internet. Transoras services will span the entire supply chain-from suppliers to manufactures to retailers-and provide procurement, vendor, and product catalogues, online order management, supply chain collaboration, and financial services. The companies have committed nearly us $ 250 million for funding Transora (CBI News Bulletin, July/august 2000) The buzz word viral marketing and coral advertising and virtual marketing refers to marketing techniques that use pre-existing social networks produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, analogues to the spread of pathological and computer viruses. It can be word of mouth delivered or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, Adver games, EBooks, brand able software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high social networking potential and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term viral marketing or virtual marketing has been also used pejoratively to refer to stealth marketing campaigns- the unscrupulous use of astroturfing on line combined with under market advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm. Internet marketing Internet marketing also referred to as marketing, web marketing, online marketing or eMarketing is the marketing of products or services over the internet. The internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it only refers to the internet, email, and wireless media, but it includes management of digital customer data and electronic Customer Relationship Management (CRM) system. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along with different stages of the Customer Engagement Cycle through search engine Marketing(SEM), Search Engine Optimization(SEO), banner ads on specific websites, email marketing, and web 2.0 strategies. In 2008 the New York Times, working with co score, published an initial estimate to quantify the user data collected by large internet based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2500 times on average per user per month. E-Marketing EMarketing is a subset of e business that utilize electronic medium to perform marketing activities and achieve desired marketing objectives for an organization. Internet marketing, interactive marketing, and mobile marketing for example, are all the form of e marketing. E-Business EBusiness means utilizing electronic medium in everyday business activities. There are several levels of involvement in when it comes to EBusiness. For example where one organization relies completely on e business the second one way chooses a mixed presence and means of doing business. Difference Difference Between E-Business, E-Commerce, And E-Marketing eBusiness is a very broad entity dealing with the entire complex system that comprises a business that uses electronic medium to perform or assist its overall or specialized business activities. eCommerce is best described in a transactional context. So for example an electronic transition of funds, information, or entertainment falls under the category handled by principles of eCommerce. Technically e commerce is a part of e business eMarketing is also a part of e business that involves electronic medium to achieve marketing objectives. E marketing is set on a strategic level in addition to traditional marketing and business strategy. Difference Between E Marketing And Interactive Marketing eMarketing is a broader term that describes any marketing activity performed via electronic medium. Interactive marketing is generally a sub of eMarketing that involves a certain level of interaction. Difference Between E-Markeitng And Internet Or Web Marketing: There is no real difference between eMarketing and internet or web marketing. However, with the arrival of mobile technologies such as PDAs and 3G mobile phones, as well as interactive television, both terms would see eMarketing and internet or web marketing as subtly different, for example chaffy; Internet {or web} marketing is achieving marketing objectives through applying digital technologies. eMarketing is achieving marketing objectives through use of electronic communications technology. Whilst this distinction is wholly acceptable, it is difficult to see where the distinction lies between digital technologies and electronic communications technologies, especially with the convergence of technologies such as mobile devices. Advantages Of E-Marketing Following are some of the advantages of e marketing: Reduction in costs through automation and use of electronic media. Faster response to both marketers and the end user. Increased ability to measure and collect data. Opens the possibility to a market of one through personalization. Increased interactivity. Disadvantages Of E-Marketing Following are some disadvantages of eMarketing: lack of personal approach , Defensibility on technology, Security, privacy issues, Maintenance costs due to a constantly evolving environment, Higher transparency of pricing and increased price promotion, Worldwide competition through globalization. E-Marketing Plan eMarketing plan is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via electronic media. eMarketing plan represents a sub set of organizations overall marketing plans supports the general business strategy. Every good eMarketing plan must be developed in line with the organizations overall marketing plan. In a broad sense e marketers generally start by analyzing the current micro- and macro economic situation of the organization. eMarketers must observe both internal and external factors when developing an e marketing plan as trends in both micro environment elements are: pricing, suppliers, customers. Examples or macro environment are: socio economic, political, demographics and legal factors. In order to reduce a viable e marketing solution, e marketers must first understand the current situation of the company and its environment, profile, segment the target market and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through SWOT analysis. By assessing organizations strengths and weaknesses and looking at current opportunities and threats one can devise an e marketing strategy that can improve the organizations bottom line. E-Marketing(In Brief) eMarketing is essentially a part of marketing. But What is the difference between eMarketing and internet or web marketing? What are the eMarketing tools? And how do marketers plan for eMarketing? The American marketing association definition 2004 is as follows: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore e marketing by its very nature is one aspect of an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, eMarketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. This also helps us to differentiate between eMarkeitng and eCommerce, since eCommerce is simply buying and selling online: What Are The E-Marketing Tools? The internet has a number of tools to offer to the marketer. A company can distribute via the internet e.g. amazon.com, A company can use the internet as a way of building and maintaining a customer relationship e.g. Dell.com, The money collection part of a transaction could be done online e.g. electricity and telephone bills, Leads can be generated by attracting potential customers to sign up for short periods of time, before signing up for the long-term e.g. which.co.uk, The internet could be used for advertising e.g. Google Adwords, Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show. How Do Marketers Plan For E-Marketing? There are two ways to looking it; An existing organization may embark upon some eMarkeitng as part of their marketing plan. An organization trades solely on the internet and so their marketing plan focuses purely on eMarketing. The marketing plan in either case is the next step, whether focused upon eMarketing or all, marketing. The next lessons focus upon a tailor-made eMarketing plan which conforms to the Acronym AOSTC {from our generic marketing planning session} Situation Analysis For VIRTUAL Marketing The situation analysis for eMarketing bridges the internal audit and competitor research. It answers the question where are we now in terms of our marketing (internal v/s external perspective)? The analysis literally considers your eMarkeitng situation by considering the fit between internal and external factors. There are similarities with traditional concepts and techniques, but you need to focus upon digital commerce. Here we consider the 5ss of internet marketing, the customer life cycle, and the application of SWOT analysis. The Customer Life Cycle (CLC) The customer life cycle is a tool that creation and delivery of lifetime value to customers i.e. CLC looks at products and services that customers need throughout their lives. It is market oriented rather than product oriented. Key stages of the customer relationship are considered. SWOT Analysis-Ranked And Weighted SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. its flexibility. Since SWOT analysis can be used in a variety of scenarios, it has to be flexible. To overcome these issues, one should employ a power SWOT. SWOT Analysis-Power SWOT SWOT analysis is a marketing audit that considers an organizations strengths, weaknesses opportunities and threats. Our introductory lesson gives you the basics of how to compete your SWOT as you begin to learn about marketing tools. As you learn more about SWOT analysis, you will become aware of a number of potential limitations with this popular tool. This lesson aims to help you overcome potential pitfalls. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. flexibility since SWOT analysis can be used in a variety of scenarios, it has to be flexible. However this can lead to a number of anomalies. Problems with basis SWOT analysis can be addressed using a more critical power SWOT. Power is an acronym for personal experience, order, weighting, emphasizing detail, and rank priorities. This is how it works. How do you the marketing manager fit in relation with the SWOT analysis? You bring your experiences, skills, knowledge, attitudes, and beliefs to the audit. Your perception or simple gut feeling will impact the SWOT. Often marketing managers will in adversely reverse opportunities and strengths, and threats and weaknesses. This is because the line between internal strengths and weaknesses, and external opportunities and threats is sometimes difficult to spot. For example, in relation to global warming and climate change, one could mistake environmentalism as a threat rather than a potential opportunity. Too often elements of a SWOT analysis are not weighted. Naturally some points will be more controversial than others, so weight the factors. One way would be to use percentages e.g. threat a=10%, threat b=70%, and threat =20 %{ they total 100%} Detail, reasoning, and justification are often omitted from the SWOT analysis. Where one tends to find is that the analysis contains lists of single words. For example, under opportunities one might find the term technology. This stage word does not tell a reader very much. What is really meant is: Technology enables marketers to communicate via mobile devices close to the point of purchase. This provides the opportunity of a distinct competitive advantage for our company. This will greatly assist you when deciding upon best to score and weight each element. Once detail has been added, and factors have been revived for weighting, you can then progress to give the SWOT analysis some strategic meaning i.e. you can begin to select those factors that will most greatly influence your marketing strategy albeit a mix of strengths, weaknesses, opportunities and threatens. Essentially you rank them highest to lowest, and then prioritize those with the highest rank e.g. where opportunity c= 60% opportunity a= 25% and opportunity b = 10% you marketing plan would address opportunity c first, and opportunity b last. It is important to address opportunities primarily since your business should be market oriented. Then match strengths to opportunities and look for a fit. Address any gaps between current strengths and future opportunities. Finally attempt to rephrase threats as opportunities (as with global warming and climate change above), and address weaknesses so that they become strengths, Gap analysis would be bridge the gap between them. Competitor Research For Virtual Marketing (External Perspective) As you plan for eMarketing and during the plans implementation, one needs to play careful attention to the activities of competitors, so competitors research for eMarketing is essential when attempting to answer the question where are we now (external perspective). There are a number of approaches that can be employed, with the emphasis on each approach shifting depending upon the nature of our e business and market. Here are some key tools of competitor research for eMarketing. Use search engines. General topics such as Google, yahoo And msn Type names of competitors Type industry, product or term Search ‘down in to a directory structure e.g. yahoo Search a competitors web site Product information , press released, job opportunities Pricing information Distribution information such as where to buy. Hunt for trade associations Search for personal pages or blogs Different perspective e.g. fans, ex-employees. e.g. www. blogger. com , Â  www. myspace. com, Â  www. youtube. Com. Ask your target market. Send question to named personnel, newsgroups, personal pages, mailing lists. Conduct a survey using. Buy secondary reports e.g. data monitors, mintel. Newsgroups and post queries, newsgroups on bulletin boards or forums Deja. com(Google) Read online financial information research public companies iii.co.uk ample up ft.com up Read online competitive information. e.g. hoovers.com paid for, inus Study demographic reports statistics.gov.uk/ census in up census.gov inus Original source material Business source elite, newspapers, Kellys compass. Monitor special interest material Business source elite, newspaper, Kellys, compass. Monitor special interest material. E.g. marketing week (BSE), campaign (BSE), marketing (BSE). Use a professional researcher EMarketing Mix The eMarketing mix is essentially the same as the marketing mix. it is simply the adaption of price, place product, and promotion to the eMarketing context. Of course one could also include physical evidence, people, and process when marketing planning for an online service. Below are a series of lessons that consider how markets can apply the eMarketing mix to their organizations own product, service, brand, or solution. E marketing Price The eMarketing mix is simply an adaptation of the traditional marketing mix and ‘P for price. However, the internet has influenced how online businesses price in a number of ways. E Marketing Place {Place Tactics As Part Of The E-Marketing Mix.) The e marketing space consists of new internet companies that have emerged as the internet has developed, as well as those pre-existing companies that new employ eMarketing approaches as part of their overall marketing plan. For some companies the internet is an additional channel that enhances or replaces their traditional channel of place. Pre Existing companies that have adopted eMarketing These are traditional companies that trade on the internet, Banking and financial services e.g. HSBC bank. Banks and financial services have benefited tremendously from the popularity of internet usage. There is a mixture of new online banks and traditional banks, both offering online banking services. Essentially banks no longer need to invest in high cost, high street selling unit i.e. old fashioned town-based banks. Labor costs have also been reduced since much of the traditional banking bureaucracy is done using it and the use of overseas call centers has meant that salaries are much lower. Software also means that customers can be retained by using Customer Relationship Management (CRM) eMarketing approaches. E marketing Product Considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced- Product Life Cycle (PLC) and the three levels of a product. Both of these tools and equally applicable to the context of e marketing and can be easily applied to include e marketing and product. For example a product marketed solely online will go through a life cycle in the same unpredictable way as a product marketed through any traditional channel (PLC). Products marketed online will have a core benefit tot eh customer, be an actual tangible product, with augmentation that ads value such as insurance, warranties and so on three levels of a product). Although tools actually specify the term ‘product, they can be easily adapted to include brands. Services or solutions. E marketing product/business matrix (depicted below should be used in conjunction with Product Life Cycle (PLC) and the three levels of a product. It represents additional tools for audit that bridges existing businesses and new online start-us, and existing products and new products. It allows marketers to categories those marketing on the internet as an online extender, an online alternative, an online innovator (existing business), and Oran online innovator (online start-up). Let us look at it in more detail; A- Online Extender An on line extender is an existing business that has a strategy whereby it extends its marketing activities to the internet. It could be any traditional, terrestrial organization that has historically grown through using traditional channels of distribution to get existing products, brands, services, or solutions to market. B- Online Alternatives The online alternative is a new start-up that uses the internet as an original channel of distribution to get products, brands, services or solutions, currently available elsewhere, to, arekt. Some segments may be better targeted with this online alternative for example remote or fragmented markets. C And D- Online Innovators Online innovators come in two forms; C- Online innovators are existing businesses that see a benefit to launching new and innovative products, brands, services or solutions online by leveraging new technology. Existing businesses have a wealth of knowledges and learning that underpin their moves onto the web. Remember, the internet is not a business paradigm shift (at last not yet) and so current business approaches are often adapted for the internet. Existing businesses have experience. D- Online innovators are start-ups that seize the opportunities to launch new and innovative products, brands, services, or solutions online. Deposit not having as much knowledge and learning as some of their competitors, they are flexible and can move much more quickly. Start-ups often experience. We have already considered product as part of the marketing mix. Two previous tools for product decision- making have been introduced product life cycle and the three level of a product. E Marketing Promotion It looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches. It looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Lesson internet marketing and promotion: internet advertising. This lesson looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Pay per click advertising Google ad words. Google ad words are a Cost per Click (CPC) online advertising program. Identically that means that you decide upon key word that relates closely to your product or service. Using Googles tools, you price how much it would cost your per click for your chosen keyword- this could be lucent, $1.50 or more, depending on the popularity of the keyword. So the keyword marketing would be more expensive than the keyword marketing cheese china because of its level of popularity. You then allocate a budget, and pay Google by credit card. You can control the length of your campaign, or end it as soon as the money in PPC management (Pay per Click Management) or recruit a verified Google awards professional. Adverts appear alongside Google search results- so go to Google and search for marketing. The ads appearing alongside the main search results are cps. Ads also appear on selected content websites-such as www.chichesteuk.com-look at the adverts along the top, and down the right hand column- this is where ads based upon the keyword chic ester would appear. You only pay for adverts that get clicked- not for page views- so you pay nothing if your advert is simply viewed. There is also an opportunity for ‘Smart pricing whereby you pay more for the advert if a sale is guaranteed e.g. you have a website based upon fishing- you write a review of a new type of fishing rod, the visitor then sees an ad for the same rod in an ad words text ad running on the same page then clicks on it and buys from the advertiser. Adwords is a very targeted and controllable way of online advertising hence the huge rises in income and profit for Google over recent times. EMarketing Price (Pricing Tactics As Part Of The E-Marketing Mix.) The eMarketing mix is simply an adaption of the traditional marketing mix and ‘P for price. However the internet has influenced how online businesses price in a number of ways. International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit when buying products from the United States since there is almost two dollar to the pound. Conversely this makes British goods more expensive to the American consumer. So it is cheap to buy spectacles from a us website and then to import them into the UK (even including transport costs and import taxes) Online auctions are a popular and innovative way of pricing, for example ebay. Here you register with the online auction company as a seller and/or a buyer. You can place an item into auction where buyers bid against each other. The highest bidder wins. The auction websites takes a commission. The commission is factored into the price you pay. Greater access to pricing information, more quickly and in a format that makes pricing comparable and transparent. There are a number of sites that will compare and contrast prices for the same or similar goods and services e.g. prices on car insurance. Pricing could also include the cost of an online advertising medium such as Google ad words. Here an online supplier would buy a keyword located in a text or image based advert onto Googles own search engine or onto a website belonging to a Google publisher. For example you search term hair straightness on Google and you are directed to a site about hair dressing. On this site is plenty of information about hair straightening, placed next to some contextual adverts. You click on the advert and you are taken to a site selling hair dressing supplies. You buy the hair straightness and your supplier pay a small ‘Pay-Per-Click fee which is split between Google and their publisher. This is factored into the price you pay. Traditional Pricing Tactics Used In E-Marketing Of course the internet marketers still has a whole selection of the more traditional pricing approaches to choose from that can be adapted to eMarketing scenarios: Premium Pricing E.g. Selling Music Via ITunes. Penetration pricing e.g. giving away free subscription to land grab market share for new start ups such as youtube.com and myspace.com. Economy pricing e.g. selling basic products and services online likes basic design or paperclips. Price skimming e.g. new product launches online such as albums or games. Psychological pricing e.g. products and services sold at 99p or $99.99 (price point perspective). Product line pricing e.g. subscription 1 @ free, subscription 2 @ $10.00(with added value) and subscription 3 @ $49.99 for 10 year. Pricing variations e.g. budget airlines selling tickets online where the first tickets bought are the cheapest, and the last ones bought tend to be more expensive. Optional product pricing e.g. selling a holiday online with travel insurance. Captive product pricing e.g. once you buy virus software from one brand, your updates must also come from them. Product bundle pricing e.g. buying internet access which comes with free online phone calls. Promotional pricing e.g. betting incentives, such as free dollars to gambles online for current customers that gamble on football games to tempt them to play online pocker, or vouchers with codes sent by email as rewards e.g. Amazon.com. Geographical Pricing e.g. Microsoft pricing in different currencies in different international markets. Search Marketing {Overture And Yahoo} Overture is the yahoo equivalent of Googles ad words. Now known as yahoo Search marketing, overture has a series of sub-products that make up its internet marketing program. Here some examples: 1) Sponsored search: Displays your advert at the top of the search engine results. So your potential customers search for a ‘keyword and your advert appears at the top of the results page. Again, as this ad words, the advertisers bid against each other to obtain the position that will generate the most convertible traffic to their site. Popular keywords will cost more-obviously. 2) Local advertising: Gets your business listed in yahoos business directory. So if you wish to promote products in specific regions next to specific search keywords, this is a much targeted geographical services. Overture has many other similar services such as search submit, product submit, travel submit and director submit that could be considered. Affiliate Marketing Affiliate Marketing is where an organization offers and incentive to other web based organizations to market the products or services that it offers. So a company selling surfboards could have affiliate destinations. The affiliate program is supplied by one organization whereas the affiliate is the website that promotes on behalf of the supplying organization. Put simply affiliate marketing is a basic agency arrangement. There is rarely and pay per click cash, but affiliates tend to take a commission on any goods sold as a result of the click. What does it look like? Affiliate marketing sees a banners advert or a text advert placed upon an affiliates website. When the advert attracts a click, the visitor is taken through to the site that originated the affiliated program. No cash changes hands until there is a sale, but affiliate rewards tend to be higher than regular pay per click. Commission Junction (CJ) is a well known example of an affiliate marketing company. CJ acts as an intermediary between affiliate programs. Suppliers of all types and sizes. So if you have a successful website, that does well in the search engines and is popular with visitors, you such old register with CJ and place affiliate add on to your site. Offline promotions strategies. Of course to promote website you should also consider offline promotion strategies such as those used by non internet businesses. Our lesson store contains lessons on promotion (as part of the marketing mix) and also marketing communication (and its own mix) here selection of other suitable approaches to offline promotion: Create a media release or announce a media conference regarding yo

A Farewell to Arms Setting Theme :: essays papers

A Farewell to Arms Setting Theme Rain, like water, is often times used in literature as a symbol of a new life, or a fresh beginning. But in the novel A Farewell to Arms, Ernst Hemingway uses rain in a totally different, non-traditional way. In this novel, Hemingway uses rain to establish a negative, depressed tone, to warn of future unfortunate circumstances, and to accompany scenes which death occurs in, to add to the horrid situation. Hemingway uses rain in the scene when Henry leaves the train station to go back to war. In the book, it rained the entire night that Henry left. â€Å"Outside the mist turned to rain and in a little while it was raining hard. We heard raining on the roof.† The use of rain in this scene causes the reader to feel drained and unhappy. By using rain in this specific part of the book, it makes the tone more emotional, and depressing which is exactly what the author was trying to achieve. Hemingway also uses rain as apart of the scene before Catherine and Henry are about to find out about some terrible news. Before the barman entered their hotel room, Hemingway desribed the weather outside as violent and stormy. â€Å"That night there was a storm. I woke up to hear rain lashing the window-panes. It was coming through the windows.† The use of rain in this scene is a warning of the imminent negative news Henry was soon to discover. He received the knowledge that the Italian Army was going to arrest him before and during when it was raining it outside. Therefore, the rain played a substantial part in establishing this scene. Rain also accompanies and surrounds the death of Catherine, and their stillborn child. It was raining before Catherine went into labor, the whole time she was in the hospital giving birth, and after both her and her child’s death. The setting outside while Catherine was in labor was dark and dreary. â€Å"I could see nothing but the dark and the rain falling across the light of the window.† Again rain was used in this part of the book to add to the already terrible situation, and made the reader really see and feel the total distress of this scene. A Farewell to Arms Setting Theme :: essays papers A Farewell to Arms Setting Theme Rain, like water, is often times used in literature as a symbol of a new life, or a fresh beginning. But in the novel A Farewell to Arms, Ernst Hemingway uses rain in a totally different, non-traditional way. In this novel, Hemingway uses rain to establish a negative, depressed tone, to warn of future unfortunate circumstances, and to accompany scenes which death occurs in, to add to the horrid situation. Hemingway uses rain in the scene when Henry leaves the train station to go back to war. In the book, it rained the entire night that Henry left. â€Å"Outside the mist turned to rain and in a little while it was raining hard. We heard raining on the roof.† The use of rain in this scene causes the reader to feel drained and unhappy. By using rain in this specific part of the book, it makes the tone more emotional, and depressing which is exactly what the author was trying to achieve. Hemingway also uses rain as apart of the scene before Catherine and Henry are about to find out about some terrible news. Before the barman entered their hotel room, Hemingway desribed the weather outside as violent and stormy. â€Å"That night there was a storm. I woke up to hear rain lashing the window-panes. It was coming through the windows.† The use of rain in this scene is a warning of the imminent negative news Henry was soon to discover. He received the knowledge that the Italian Army was going to arrest him before and during when it was raining it outside. Therefore, the rain played a substantial part in establishing this scene. Rain also accompanies and surrounds the death of Catherine, and their stillborn child. It was raining before Catherine went into labor, the whole time she was in the hospital giving birth, and after both her and her child’s death. The setting outside while Catherine was in labor was dark and dreary. â€Å"I could see nothing but the dark and the rain falling across the light of the window.† Again rain was used in this part of the book to add to the already terrible situation, and made the reader really see and feel the total distress of this scene.

Slave Narrative Essay -- Comparative, Brown, Douglass, Jacobs 1

The purpose of a slave narrative during the American abolition movement was to directly address the violent truth of slavery. But to what effect did the truth of their autobiographical stories have on readers at the time? Within this essay, I am going to explore themes such as truth, motherhood and religion, and how they interact as narrative strategies throughout. In order to support the analyses, my primary authors will be William Wells Brown, Frederick Douglass and Harriet Jacobs 1. The primary texts stated are written in a voice which is antebellum of the American Civil War (1861-65), so it is interesting to see the that the two male authors use their own identity to title their work despite the risks involved, unlike Jacobs who uses pseudonyms to portray her story. Throughout all three texts, there is a familiar structure. Olney comments on how this is 'a sense not of uniqueness but of overwhelming sameness' 2. He continues to state how slave narratives follow a 'chronological, episodic narrative beginning with an assertion of existence' 3. This can be seen in my primary texts, for example, 'I was born in Tuckahoe' (Douglass, Narrative, p.2072) and 'I was born a slave' (Jacobs, Incidents, p.1809). On the other hand, Heermance disagrees, stating that the 'specifically personal, [†¦] unique and exotic, nature [...] made each narrative intriguingly different from its brethren' 4. This quote supports the individuality of each slave, and their reactions and representations of the different forms of violence they were subjected to. However, Andrews justifies the similarity of structures within slave narratives; 'The ex-slave narrators and their sponsors had learned that [...] facts plotted in certain kinds of story structures... ... this analyse of strategies to a close, I believe that the theme of religion creates a greater impact in narratives. This because even without being religious, the scripture is known, thus quotations are relatable. Not only this, the narrators themselves were a huge part of the abolition movement, especially Douglass who wrote and delivered many speeches; 'Morality and religion were one and the same thing for Frederick Douglass, and it should come as no surprise that [...] (Matthew 7:12) would become the perfect embodiment of human equality for him' 15. This concludes how religion within narratives, exposed slave owners' misconception of scripture, and their unholy violence based on those wrong interpretations. The narratives tactfully show the true and fair intentions intended by God for all of humanity, and no doubt this helped the abolition movement dramatically.

Amount Of Pea Seeds Marked Health And Social Care Essay

In the experiment a method of gauging the population size called â€Å" gaining control – grade – release – recapture † was simulated. The general process is to capture a figure of beings ( random sample ) and tag them ( without harming them or altering their behavior ) . They are so released back into their original population. The premise is that they will blend with the unmarked persons in a random manner. After a suited clip a 2nd random sample of the population must be captured. A certain proportion of this 2nd sample will be marked from the first gaining control. This is the same proportion as the original first ( marked ) sample was to the full population This technique assumes that birthrate, mortality, in-migration and out-migration is zero.[ 1 ]The simulation of the experiment was based on the exchange of investigated species. Alternatively of carnal persons capable of migrating and reproducing we used pea seeds suited for the research lab condit ions. In order to increase the cogency of the probe we divided into four groups and each of them marked different sum of pea seeds. The squads ‘ composing and their undertakings are summarised in the tabular array below.2Figure 1 – A image demoing pea seeds Table 1 – The squads composing and differences between the sum of pea seeds marked for each group. Number of the group Group composing Sum of pea seeds marked in the beginning Group 1[ * ] Agata Pydych, Patrycja Rybak, Inez Gordon 120 Group 2 Wiktoria NowaczyA„ska, Urszula PA‚otka 90 Group 3 Jakub Koenner, Joanna Tomaszewska 60 Group 4 Jakub CzerwiA„ski, Marcelina Doering 30 To get down with informations aggregation I am traveling to show the informations obtained by all the groups in the tabular array below: Table 2 – Complete informations obtained by all groups in the experiment Number of pronounced persons in the sample / Entire figure of persons in the sample ( A ± 1 seed )[ 3 ] Entire figure of persons in a stock ( A ± 1 seed ) Number of the sample 1st 2nd 3rd 4th 5th Group 1* 31/343 27/237 20/317 37/334 28/311 1539 Group 2 19/360 18/358 19/335 16/347 19/355 1598 Group 3 13/351 13/336 13/324 11/364 20/360 1557 Group 4 5/335 5/305 11/301 6/314 8/320 1403 To get down with informations treating I am traveling to cipher the mean value representative for both figure of pronounced persons in the sample and entire figure of persons in the sample in each group severally. In order to find the mean values I am traveling to utilize the expression below.4where: x – is a value obtained in one sample n – is a figure of all samples in a measuring Mean – is the mean value First, I am traveling to cipher the average value for figure of pronounced persons in the sample in my group ( Group 1 ) . The mean values must be rounded off to an whole number figure as it represents the sum of persons.Example,Mean = = 28.6 a†°? 29 The other values were calculated in the same method. The consequences are shown in the tabular array below. Table 3 – The average values calculated for the informations obtained in five samples Average figure of pronounced persons ( A ± 1 seed ) Average entire figure of persons ( A ± 1 seed ) Entire figure of persons in a stock ( A ± 1 seed ) Group 1* 29 308 1539 Group 2 18 351 1598 Group 3 14 347 1557 Group 4 7 315 1403 In order to increase cogency of my consequences I am traveling to cipher the Standard Deviation. The standard divergence is the step that is most frequently used to depict variableness in informations distributions. It can be thought of as a unsmooth step of the mean sum by which observations deviate on either side of the mean. As the investigated population is non infinite, for ciphering the standard divergence of a sample alteration the denominator from n to n-1.[ 5 ]The expression is given below: where: x – is a value obtained in one measuring – is the mean of the values n – is a figure of measurings SD – is the standard divergence Using the values recorded by my group I am traveling to cipher the standard divergence of the figure of pronounced persons and the entire figure of persons severally. The first computation is shown below:Example,SD = = a†°? 6.20 ( 3 important figures ) The value for standard divergence of the entire figure of persons was calculated in the same method. The consequences are shown in the tabular array below. Table 4 – The values for standard divergence calculated for the informations recorded by my group Standard Deviation ( persons ) Standard Deviation ( % ) ( rectify to 3 important figures ) Average figure of pronounced individuals/ Average entire figure of persons Group 1[ * ] 6.20/41.9 21.4/13.6 Group 2 1.30/10.2 7.22/2.91 Group 3 3.46/16.8 24.7/4.84 Group 4 2.55/13.4 36.4/4.25 Having the information for standard divergence completed I am traveling to plot graphs demoing consequences sing all groups with the standard divergence indicated. The graphs are given below: Graph 1 – My group ‘s consequences demoing mean figure of pronounced persons and entire persons in a sample with the standard divergence indicated on the bars Graph 2 – Consequences obtained by the Group 2 demoing mean figure of pronounced persons and entire persons in a sample with the standard divergence indicated on the bars Graph 3 – Consequences obtained by the Group 3 demoing mean figure of pronounced persons and entire persons in a sample with the standard divergence indicated on the bars Graph 4 – Consequences obtained by the Group 4 demoing mean figure of pronounced persons and entire persons in a sample with the standard divergence indicated on the bars On the footing of calculated informations for standard divergence I am able determine the distribution of this information. The Empirical Rule is a regulation of pollex that applies to informations sets with frequence distributions that are mound-shaped and symmetric: Approximately 68 % of the measurings will fall within 1 standard divergence of the mean. Approximately 95 % of the measurings will fall within 2 standard divergences of the mean. Approximately 99.7 % ( basically all ) of the measurings will fall within 3 standard divergences of the mean.[ 6 ] Hence, in order to find the distribution of values stand foring my informations set, per centum values of standard divergence must be multiplied by a factor of 2 as they concern distribution on both sides of the mean.Example,21.4 A- 2 = 42.8 The other values were calculated in the same method. The consequences are shown in the tabular array below. Table 5 – Summary of information sing standard divergenceStandardDeviation( % )Sum of values of per centum standard divergence refering both sides of the mean ( % )Number of standard divergence within which the value falls harmonizing to the Empirical Rule( rectify to 3 important figures )Average figure of pronounced personsGroup 1[ * ] 21.4 42.8 1 Group 2 7.22 14.4 1 Group 3 24.7 49.4 1 Group 4 36.4 72.8 2Average entire figure of personsGroup 1 13.6 27.2 1 Group 2 2.91 5.82 1 Group 3 4.84 9.68 1 Group 4 4.25 8.50 1 Subsequently I am traveling to cipher the per centum of the distribution within 1 and 2 standard divergence. The expression for ciphering per centum is given below:7where: a – is a figure of copiousness of one value b – is a entire figure of all values % – is a per centum valueExample,The value calculated above represents the per centum value of copiousness of the information set obtained in the probe within 1 standard divergence. Subtracting this value from 100 % gives the value stand foring copiousness of informations within 2 standard divergence. Hence, 100 % + 87.5 % = 12.5 % The consequences are performed in the tabular array below. Table 6 – Percentage values calculated for copiousness of values within 1 and 2 standard divergences Percentage value ( % ) ( rectify to 3 important figures ) Valuess falling within 1 standard divergence 87.5 Valuess falling within 2 standard divergence 12.58Figure 2 – A graph demoing per centum of normal distribution tonss in each interval Aiming to cipher the estimated population size I am traveling to utilize Lincoln Index. Establishing on the undermentioned proportion: Where: n1 – figure of pronounced persons in the beginning ( presented in the Table 1 ) n2 – mean entire figure of persons in the sample n3 – mean figure of pronounced persons in the sample N – figure of persons in the entire population I am able to infer to formula for the entire size of the population which is given below:Example,The other values were calculated in the same method. The consequences are shown in the Table 7. In order to enable the comparing of degree of truth for each group I am traveling to cipher the per centum disagreement utilizing the expression given below:9Where: a – experimental value b – theoretical valueExample,The other values were calculated in the same method. The consequences are shown in the tabular array below. Table 7 – Comparison of deliberate value of the population size and the value obtained via manus numerationEntire figure of persons in a stock ( A ± 1 seed )Estimated population size ( A ± 1 seed )Percentage disagreement ( right to 3 important figures, % )Group 1[ * ]1539 1274 17.2Group 21598 1755 9.82Group 31557 1487 4.50Group 41403 1350 3.78 Subsequently I am traveling to plot the graph in order to show in the graphical signifier the difference between the values obtained after holding counted peas seeds during the exercising and the values obtained after holding applied the Lincoln index. Graph 5 – The comparing of the values of population size obtained utilizing computations affecting Lincoln Index and manual numeration during the exercising. The standard divergence of estimated values and uncertainness of manual numeration is indicated on the mistake bars. Additionally I am traveling to plot a graph demoing per centum disagreement between values obtained after using Lincoln index and the values obtained after manual computations of pea seeds. The graph is given below: Graph 6 – The per centum disagreement between theoretical and estimated population sizeConclusion & A ; EvaluationTo get down with I can state that the values obtained are irrelevant. As can be seen on the Graph 6 the per centum difference lessening with lessening in the figure of pronounced persons which is contradictory to the premise. It is expected that the bigger figure of pronounced persons, the bigger cogency of the consequences. Such consequences are non triggered by inaccurate measurings which is provided by computation of standard divergence ( Table 5 ) . 87.5 % of the values of standard divergence autumn within 1 standard divergence on the graph of normal distribution which leads to a decisions that the spread of values around the mean is little ( Table 6 ) . This information suggests that the measurings itself are valid. Hence, the ground of such unexpected reciprocality lies is a different country. Notwithstanding, the major restriction of the process was excessiv ely little sum of measurings. Harmonizing to the literature[ 10 ], sing a sample investigated at least eight measurings must be undertaken. In conformity with Paetkau ( 2004 )[ 11 ], changing sample size of pronounced persons does non impact the value of estimated population size. Apart from this, with the addition of the sum of pronounced persons, the estimated population size additions, get downing from being underestimated, through cut downing this prejudice, up to a point where the values start to be overestimated.[ 12 ]Therefore, as the consequences are contradictory to the premise, the process itself must be invalid. It must be taken into consideration that the Markss applied by a marker could hold be randomly removed from some sum of pea seeds. The sum of seeds is impossible to find, therefore it can non be assumed to be the ground of such disagreement for certain. Another failing of the process is that in malice of that fact that each group used the same container to roll up samples it was hardly impossible to avoid semilunar cartilage mistake due to round form of pea seeds. Merely in the instance of liquids exact sum of investigated substance can be determined. In order to avoid this job the simulation of the capture-mark-release-recapture method could be conducted utilizing smaller and flattened persons like lentil. Further drawback was elongated in clip manual numeration of pea seeds. Although this is the lone method for obtaining information about the entire figure of persons in the stock it could be facilitated if more people were involved in numbering. Therefore, I would propose working in bigger groups. Due to uneven sum of pupils in the category my group was composed of three people thanks to which one of us recounted the seeds in order to increase the certainty. However, other groups did non hold an chance to obtain such support. It could be argued whether the process might be considered as dependable or non. This estimation of population size relies on a figure of premises. One of them is that population demands to hold really low in-migration and out-migration. In the instance of pea seeds the lone migrating activity could be noted when seeds fell from the tabular array which could be applied merely to out-migration. However, such state of affairs did non occurred in our experiment in important sum. It is besides stated that births and deceases are negligible, nevertheless in the instance of pea seeds this phenomena can non be taken into consideration at all. The seeds can non be analysed neither on the degree of their mobility, dispersion within a geographical country, mortality, birthrate nor conspicuousness to marauders.[ 13 ]Merely the premise that organisms mix indiscriminately within the populations can be referred to this simulation. Besides random halving of seeds can be considered as reproduction. It could be besides mentioned that due to utilizing pea seeds, ethical issues were conserved as investigated persons were non harmed by taging method. Another positive facet was that the method of capturing had no consequence on the persons. In existent instances where carnal populations are being investigated, being captured can be pleasant or harmful which distorts the cogency of consequences.

A Healthy Lifestyle with a Busy Schedule Speech

Eating Healthy With A Busy Schedule So we’re all busy right? Running to and from places. To Starbucks, to the  office, to visit an elderly grandparent, to the gym, to an extra-curricular activity, a meeting. Running ! running ! running. And yet, I always roll my eyes at those skinny girls who say, â€Å"I just don’t have time to eat! † Yah, WHATEVER! Rome could be burning, and there I am, chomping’ away. In fact, I can count on one hand the number of meals I’ve missed in my  ENTIRE  lifetime. If you ask my husband, he’ll attest to it! No joke. I NEVER miss a meal. So, how do you do it?With all the running and juggling, how do you make time for good healthy meals, and avoid skipping? Believe me, I’m just as busy as the next person, but I always  make time to eat. I’m not saying I haven’t eaten a salad in my car on my way to a meeting, but I  make food a priority, as funny as it sounds. For women juggling it all, food is in fact paramount to your success. And good food, may I add. Eating healthy with a busy lifestyle. You on the fence with how to incorporate  this into your hectic  life? A few tips that help me stay nutritious and energetic: * I ALWAYS keep snacks on me.I have a nice mixed bag of nuts, and organic yogurt covered raisins in my glove compartment and/or purse at all times. It always comes in handy. This way, I don’t binge on my next meal. Healthy snacking helps cut  the binging for sure, because  eating a  little food every few hours stablilizes  your blood sugar levels so your brain is much calmer when it sees your next meal! * I have my Erica’s To Do List notepad in the kitchen, and it’s visible at  all times. It’s my running list of whatever  we’re low on. The minute I’m almost done a ketchup, for example, (which is like every week), it goes on that list.Keep your healthy stuff on this list the minute you’re lo w. You’re much more likely to always buy the good stuff if it’s staring at you on a piece of paper at the grocery store. * I try and stop eating before I’m stuffed and gorged. My friends know, I never leave any food on my plate, EVER. It’s been ingrained in my brain since I’m little. My father grew up lacking many resources, so he always cleans his plate, as do it. But the right way to go, is to really stop before that full-feeling sets in. Portion control baby! * The same rule for my kids, applies to me. I aim for a protein, a carb, a vegetable and a fruit with every lunch and dinner.This has worked well for me. * If you anticipate a busy day, and foresee a McDonald’s drive-through day (okay, it’s yummy), PLAN AHEAD. Make your lunch the night before. I was truly in the best shape of my life when I was working. Now that  I’m at home,  I snack all day, or eat whatever, whenever. When I packed myself a lunch for the office, i t was a nice turkey sandwich, with hummus and carrots, celery and fennel (yes I LOVE fennel, and am the  only one in my family), a V8, and some pineapple. Nuts or cheese and crackers for snacks. There was portion control, and it was all energizing food.I felt and looked great. * When I look to buy new foods that I have never purchased before, I always read the ingredients. Remember, THE LONGER THE LIST, THE WORSE IT IS FOR YOU. The healthiest foods have simply one; strawberries, broccoli, oranges†¦ catch my drift? The long lists contain MSG, sugar, salt, and more crap. * My advice, take it or leave it: if you can go organic on one or two things in your life, go for organic dairy (milk, cheese, yogurt), and meats and/or poultries. I do believe in buying  organic for these two, even though some  studies say  there is no difference.I am  a sucker  however,  for pretty much  all  organic lines of kids snacks (even though here, I highly doubt any real  difference exists). But for the other two I mentioned, I take them very seriously. I truly believe all the hormonal injections in our dairy and meats is what’s giving us cancer, and our kids early puberty onset. There are also pesticides in fruits and vegetables, so if budget allows, I would suggest buying the organic stuff where you eat the skin (ex; apples, strawberries, broccoli), and not necessarily the  fruits and veggies like bananas and oranges, where you peel off the skin. * And finally, WATER.My water bottle comes with me many places. I fill it up along the way. Water is important. We know this already. Unfortunately, I was born with my dad’s skin, and not my mom’s, (which is creamy, milky and always blemish free), so I do my best to hydrate as much as possible to help with my skin. I really notice a difference in how I  look and feel  when I drink a ton of water. Yo, busy women! Can any of you share some of your tips that keep you lean, healthy and energiz ed? And thank you ladies for all your emails of concern. The grandfather is stable, and alive. So, it’s wedding weekend as usual for now. Until next time†¦ *

Gender Struggle in a Thousand Splendid Suns Essay

â€Å"Women like us. We endure. It’s all we have.† Mariam, the child of a wealthy man and his house maid, lived by this quote all her life. The quote also applies to Laila, a woman who was raised in a modern household with education. An analysis of the hardships of women in Khaled Hosseinim’s, A Thousand Splendid Suns, would reveal that the injustices of society are coped with differently throughout several generations of women. Although Laila’s upbringing allowed her to be the stronger of the two women, both Mariam and Laila triumphed after enduring so much evil and cruelty. Their mothers on the other hand did not. Mariam’s mother, Nana, was at one point the house maid of a wealthy man named Jalil. She later on mothered his child, Mariam. Both Mariam and her mother had become outcastes and were sent to an isolated area as a consequence for the intolerable act. Mariam’s mother resents Jalil for it, and she also often complains about it to her daughter, ultimately trying to discourage Mariam from not trusting him. Ironically, Mariam’s mother did not openly express her resentment towards Jalil while he was around, nor did she ever attempt to change the situation. In using the inner strength that a woman contains Nana could have strived to make a better life for both she, and her child. Laila’s mother, Fariba, had a seemingly happy household, yet she often found herself immersed in overwhelming grief. When her sons Ahmad and Noor leave to fight in the jihad, and are later on killed in action Laila’s mother stays in bed mourning their loss. When the opportunity presents itself for the family to leave she wishes to stay in Afghanistan in order to see the freedom of the land that her sons died for. Fariba may have a more optimistic view in this sense. A look at the greater picture would reveal that she too lacks the effort to change the situation she is in, in similarity to Mariam’s mother. Fariba stayed in bed living in the past, letting everything take its course in hopes of justice, instead of solidifying her future by making a difference. Mariam and Laila are years apart by age, and come from two entirely different life styles, what brings these women together is one man, Rasheed. They are forced to marry this man through loss and heartache. Their marriages to Rasheed consist of emotional and physical abuse that is legally acceptable under fundamentalist Islamic governments such as the Mujahedeen and the Taliban. In addition to domestic violence, Laila and Mariam have to deal with senseless war, in which many of their closest loved ones lost their lives. Mariam and Laila endure because with their mentality it is simply the only choice they have. Neither of them would have been willing to just give up so they persevered and tried to make the best of the situations they faced. They both tried to have an optimistic view in a life that seemed to have little joy. Laila’s mother was never able to let go of the past and allow herself to move on from her son’s deaths. She was unable or unwilling to see her daughter and her husband as a way to make a happier future. Mariam’s mother became a bitter woman – perhaps many would say she had no choice, but we all have a choice in how we react and behave. She had decided to take her own life when Mariam because she felt she had nothing left to live for. These choices were something that Mariam and Laila would have never made, not because they were better than their mothers, but simply because they chose to never give up and never lose hope. In conclusion, Laila and Mariam overcame several accounts of injustice, evil, and extreme cruelty, unlike their mothers whom fell short upon effort. Despite their seemingly opposite upbringings both women far surpassed the efforts of their mothers. To endure is to continue or to last despite hardships, pain, and loss. Laila and Mariam clearly have endured through a series of injustices. It was their only choice. Bibliography Hosseini, Khaled. A Thousand Splendid Suns. New York: Riverhead, 2007. A Thousand Splendid Suns The history of Afghanistan is marked by death and loss and unimaginable grief. Ultimately, this is more than a story of survival in the face of what seem to be insurmountable odds. It is a story of the unconquerable spirit of a people and individuals seen through the eyes of two indomitable women. A Thousand Splendid Suns is told eloquently through the eyes of Laila and Mariam.